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Jane E. Workman; Seung-Hee Lee; Yuli Liang. How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores? Pivoting for the Pandemic 2020, 77, 1 .
AMA StyleJane E. Workman, Seung-Hee Lee, Yuli Liang. How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores? Pivoting for the Pandemic. 2020; 77 (1):1.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee; Yuli Liang. 2020. "How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores?" Pivoting for the Pandemic 77, no. 1: 1.
Jane E. Workman; Seung-Hee Lee; Yuli Liang. Easy to Follow a Fashion Trendsetter on Social Media but It’s Hard to Become One. Pivoting for the Pandemic 2020, 77, 1 .
AMA StyleJane E. Workman, Seung-Hee Lee, Yuli Liang. Easy to Follow a Fashion Trendsetter on Social Media but It’s Hard to Become One. Pivoting for the Pandemic. 2020; 77 (1):1.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee; Yuli Liang. 2020. "Easy to Follow a Fashion Trendsetter on Social Media but It’s Hard to Become One." Pivoting for the Pandemic 77, no. 1: 1.
Jane E. Workman; Seung-Hee Lee; Yuli Liang. Are Fashion Consumers Willing to Take Risks to Purchase A New Fashion Technology Product? Pivoting for the Pandemic 2020, 77, 1 .
AMA StyleJane E. Workman, Seung-Hee Lee, Yuli Liang. Are Fashion Consumers Willing to Take Risks to Purchase A New Fashion Technology Product? Pivoting for the Pandemic. 2020; 77 (1):1.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee; Yuli Liang. 2020. "Are Fashion Consumers Willing to Take Risks to Purchase A New Fashion Technology Product?" Pivoting for the Pandemic 77, no. 1: 1.
Jane E. Workman; Seung-Hee Lee; Yuli Liang. Social Media Engagement, Gender, Materialism, and Money Attitudes. Pivoting for the Pandemic 2020, 77, 1 .
AMA StyleJane E. Workman, Seung-Hee Lee, Yuli Liang. Social Media Engagement, Gender, Materialism, and Money Attitudes. Pivoting for the Pandemic. 2020; 77 (1):1.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee; Yuli Liang. 2020. "Social Media Engagement, Gender, Materialism, and Money Attitudes." Pivoting for the Pandemic 77, no. 1: 1.
Many individual differences affect consumers in the decision-making process (i.e., what to purchase; when to purchase). Face consciousness and public self-consciousness affect when in the fashion life cycle consumers decide to purchase, as well as what to purchase. Both face consciousness and public self-consciousness are concerned with consciousness (i.e., awareness; mindfulness) and both depend on social comparison processes. But the motivation underlying the social comparisons is different: with face consciousness, social comparisons yield appraisals of prestige and social status; with public self-consciousness, social comparisons yield assessments of situational appropriateness. The purpose of this study was to examine links among face consciousness; public self-consciousness; brand prestige; self-expressive brand (inner; social), and fashion leadership. Participants were 221 university students who completed a questionnaire. Descriptive statistics, Cronbach’s alpha reliability, and multivariate/univariate analysis of variance (M/ANOVA) were conducted to analyze data. Results showed that face consciousness and public self-consciousness similarly affected ratings of the social self-expressive brand. However, face consciousness (but not public self-consciousness) influenced ratings of brand prestige and inner self-expressive brand. Public self-consciousness (but not face consciousness) influenced fashion leadership. Thus, while face consciousness and public self-consciousness are both concerned with consciousness, they independently influence consumer decision-making in different ways. Theoretical and practical implications are provided.
Seung-Hee Lee; Jane Workman. How Do Face Consciousness and Public Self-Consciousness Affect Consumer Decision-Making? Journal of Open Innovation: Technology, Market, and Complexity 2020, 6, 144 .
AMA StyleSeung-Hee Lee, Jane Workman. How Do Face Consciousness and Public Self-Consciousness Affect Consumer Decision-Making? Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6 (4):144.
Chicago/Turabian StyleSeung-Hee Lee; Jane Workman. 2020. "How Do Face Consciousness and Public Self-Consciousness Affect Consumer Decision-Making?" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 144.
Current Chinese college students will become future consumers and fashion leaders. We examined, relying on a survey of 572 Chinese college students, which college students are trendsetters and followers. MANOVA results found four different innovation groups from trendsetters, to early adopters, to late adopters, and to reluctant adopters. ANOVA and regression results also found significant differences in cultural receptivity, cultural awareness, and future orientation between trendsetters and followers. The regression with the quadratic forms illustrated that the impact of trendsetting is not linear and becomes much larger for trendsetters but is almost none for the three follower groups. The piecewise regression revealed that the slope of the followers is flat, implying no relationship between the followers and cultural receptivity, awareness, and future orientation. However, the slope of the trendsetters is steep, implying a strong positive relationship between trendsetters and cultural attitudes such as cultural receptivity, cultural awareness, and future orientation.
Jane E. Workman; Seung-Hee Lee; Kwangho Jung. Trendsetting, Cultural Awareness, Cultural Receptivity, and Future Orientation among the Young Generation of Chinese College Students: Trendsetters Critically Matter. Sustainability 2019, 11, 5853 .
AMA StyleJane E. Workman, Seung-Hee Lee, Kwangho Jung. Trendsetting, Cultural Awareness, Cultural Receptivity, and Future Orientation among the Young Generation of Chinese College Students: Trendsetters Critically Matter. Sustainability. 2019; 11 (20):5853.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee; Kwangho Jung. 2019. "Trendsetting, Cultural Awareness, Cultural Receptivity, and Future Orientation among the Young Generation of Chinese College Students: Trendsetters Critically Matter." Sustainability 11, no. 20: 5853.
This research intends to investigate what factors shape millennials’ social-media engagement and the extent to which social-media engagement affects an individual’s fashion trendsetting behavior. The theory of Social-Media Engagement was used as a theoretical framework, along with consumers’ involvement and social interaction. Empirical data (with 237 valid responses) were collected through a paper questionnaire at a major university in the US. Structural equation modeling and a moderation test with linear regression were used to estimate construct validity and test the proposed hypotheses and theoretical framework. Research findings supported the idea that millennials who need more variety and seek that variety by means of fashion are likely to be more involved in social-media platforms, and millennials who are more connected with the trendsetter that they are following are more likely to be involved in social-media behavior. Theoretical and practical implications were presented.
Jane E. Workman; Seung-Hee Lee; Yuli Liang. Easy to Follow a Fashion Trendsetter on Social Media but It�s Hard to Become One. Easy to Follow a Fashion Trendsetter on Social Media but It�s Hard to Become One 2019, 76, 1 .
AMA StyleJane E. Workman, Seung-Hee Lee, Yuli Liang. Easy to Follow a Fashion Trendsetter on Social Media but It�s Hard to Become One. Easy to Follow a Fashion Trendsetter on Social Media but It�s Hard to Become One. 2019; 76 (1):1.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee; Yuli Liang. 2019. "Easy to Follow a Fashion Trendsetter on Social Media but It�s Hard to Become One." Easy to Follow a Fashion Trendsetter on Social Media but It�s Hard to Become One 76, no. 1: 1.
The purpose of this study was to examine how consumers’ public service motivation (PSM) is related to ethical consumption behaviors and how past experience of unethical behavior can reduce the impact of PSM on ethical consumer behaviors. A nationally representative sample from South Korea was used to explore how PSM influences willingness to purchase fashion counterfeits and how the impact of PSM differs for those with and without past experience buying fashion counterfeits. Higher PSM was associated with less willingness to buy counterfeits. Past experience buying counterfeits was associated with greater willingness to buy counterfeits. Past experience buying counterfeits intervened between the impact of PSM and willingness to buy counterfeits such that the impact of PSM was weakened.
Kwangho Jung; Seung-Hee Lee; Jane Workman. Purchasing Counterfeits and Citizenship: Public Service Motivation Matters. Sustainability 2018, 11, 103 .
AMA StyleKwangho Jung, Seung-Hee Lee, Jane Workman. Purchasing Counterfeits and Citizenship: Public Service Motivation Matters. Sustainability. 2018; 11 (1):103.
Chicago/Turabian StyleKwangho Jung; Seung-Hee Lee; Jane Workman. 2018. "Purchasing Counterfeits and Citizenship: Public Service Motivation Matters." Sustainability 11, no. 1: 103.
The purpose of this study was to examine how attitudes toward technology (ATT), habitual use of digital activities, and frequency of use of internet shopping features differ among male and female Chinese and US college students. Participants were 114 male, 92 female students from a Midwestern US university and 100 male, 93 female students from Lanzhou University in China. Results revealed that US and Chinese students shared some attitudes and behaviors (positive ATT, use of internet shopping features) but differed in others (negative and anxious/dependent ATT, habitual use of digital activities). US (vs. Chinese) students indicated more habitual use of all digital activities. Men and women did not differ in positive or negative ATT but women indicated greater anxiety/dependence on technology than men did. Women indicated more habitual use of total digital activities, social media, and smartphone than men. Implications for Chinese consumers and the fashion market are provided.
Jane E. Workman; Seung-Hee Lee. Attitudes Toward Technology, Digital Activities, and Use of Internet Shopping Features Among Chinese and US College Students. Luxury Fashion Retail Management 2018, 73 -94.
AMA StyleJane E. Workman, Seung-Hee Lee. Attitudes Toward Technology, Digital Activities, and Use of Internet Shopping Features Among Chinese and US College Students. Luxury Fashion Retail Management. 2018; ():73-94.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee. 2018. "Attitudes Toward Technology, Digital Activities, and Use of Internet Shopping Features Among Chinese and US College Students." Luxury Fashion Retail Management , no. : 73-94.
The consumer’s emotional state after purchase/non-purchase is affected by regret, a negative emotion leading to dissatisfaction, negative word of mouth, and diminished intention to buy the brand again. This study compared tendency to regret and compulsive buying tendency among fashion time-of-adoption groups and by gender. Participants were US university students. A questionnaire measured demographics, compulsive buying tendency, fashion innovativeness and opinion leadership, and tendency to regret. Participants were divided into four time-of-adoption groups and two compulsive buying tendency groups. Findings support that in post-purchase evaluation, earlier (vs later) fashion adoption groups and those higher (vs lower) in compulsive buying tendency had a greater tendency to regret not purchasing. Earlier (vs later) fashion adoption groups had higher compulsive buying tendency. No gender differences existed in compulsive buying tendency. There were no significant results for consumer tendency to regret purchasing either by gender or fashion adoption group. Implications for researchers and practitioners are provided.
Seung-Hee Lee; Jane E. Workman. Consumer tendency to regret, compulsive buying, gender, and fashion time-of-adoption groups. International Journal of Fashion Design, Technology and Education 2018, 11, 265 -276.
AMA StyleSeung-Hee Lee, Jane E. Workman. Consumer tendency to regret, compulsive buying, gender, and fashion time-of-adoption groups. International Journal of Fashion Design, Technology and Education. 2018; 11 (3):265-276.
Chicago/Turabian StyleSeung-Hee Lee; Jane E. Workman. 2018. "Consumer tendency to regret, compulsive buying, gender, and fashion time-of-adoption groups." International Journal of Fashion Design, Technology and Education 11, no. 3: 265-276.
According to Hofstede’s theory of cultural dimensions, cultures differ in cultural values and norms; values and norms that may influence differences in trendsetting, creative traits, and behaviors, and pro-environmental behaviors. Further, because men and women have been socialized within particular cultures, gender differences may exist in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Trendsetters have characteristics that are interrelated with creative traits and behaviors, perhaps inclining them to endorse pro-environmental behaviors. However, the interrelationships among these variables remain unexplored. Thus, the purpose of this study was to examine these three variables among college students in South Korea and the United States (U.S.), specifically looking at cultural and gender differences. Participants were 225 Korean college students and 221 U.S. college students. Questionnaires included demographic items and scales measuring trendsetting, creative traits and behaviors, and pro-environmental behaviors. Data analyses included descriptive statistics, Cronbach’s alpha reliability, MANOVA, ANOVA, and SNK posthoc test. Results show that U.S. (vs. Korean) students indicated greater trendsetting and creative traits and behaviors but not greater pro-environmental behaviors. Fashion trendsetting groups in both Korea and the U.S. differed in creative traits and behaviors and pro-environmental behaviors. Among Korean trendsetting groups, reluctant adopters scored lowest on creative traits and behaviors and pro-environmental behaviors. Among U.S. trendsetting groups, trendsetters the scored highest on creative traits and behaviors and pro-environmental behaviors; reluctant adopters scored lowest on pro-environmental behaviors. Theoretical and practical implications are provided for researchers and marketers.
Jane Workman; Seung-Hee Lee; Kwangho Jung. Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students. Sustainability 2017, 9, 1979 .
AMA StyleJane Workman, Seung-Hee Lee, Kwangho Jung. Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students. Sustainability. 2017; 9 (11):1979.
Chicago/Turabian StyleJane Workman; Seung-Hee Lee; Kwangho Jung. 2017. "Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students." Sustainability 9, no. 11: 1979.
According to Hofstede’s theory of cultural dimensions, cultures differ in cultural values and norms; values and norms that may influence differences in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Further, because men and women have been socialized within particular cultures, gender differences may exist in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Trendsetters have characteristics that are interrelated with creative traits and behaviors, perhaps inclining them to endorse pro-environmental behaviors. However, the interrelationships among these variables remain unexplored. Thus, the purpose of this study was to examine these three variables among college students in South Korea and the United States, specifically looking at cultural and gender differences. Participants were 225 Korean college students and 221 U.S. college students. Questionnaires included demographic items and scales measuring trendsetting, creative traits and behaviors, and pro-environmental behaviors. Data analyses included descriptive statistics, Cronbach’s alpha reliability, MANOVA, ANOVA and SNK posthoc test. Results show that U.S. (vs Korean) students indicated greater trendsetting and creative traits and behaviors but not greater pro-environmental behaviors. Fashion trendsetting groups in both Korea and the U.S. differed in creative traits and behaviors and pro-environmental behaviors. Among Korean trendsetting groups, reluctant adopters scored lowest on creative traits and behaviors and pro-environmental behaviors. Among U.S. trendsetting groups, trendsetters scored highest on creative traits and behaviors and pro-environmental behaviors; reluctant adopters scored lowest on pro-environmental behaviors. Theoretical and practical implications are provided for researchers and marketers.
Jane Workman; Seung-Hee Lee; Kwangho Jung. Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students. 2017, 1 .
AMA StyleJane Workman, Seung-Hee Lee, Kwangho Jung. Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students. . 2017; ():1.
Chicago/Turabian StyleJane Workman; Seung-Hee Lee; Kwangho Jung. 2017. "Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students." , no. : 1.
Objectives of this study were to investigate research examining fashion adoption groups for (a) specific variables studied and major findings within broad categories of variables, (b) research propositions from which hypotheses can be derived, and (c) research trends over time. Fashion adoption groups differed in many ways that influence time of adoption. Sixteen propositions were detected that can be used as a structured framework for future research to derive hypotheses for empirical testing and to develop a theory/model focused specifically on fashion. A wealth of information about variables related to fashion adoption was compiled, organized, and presented to provide a more complete and updated view of fashion adoption. Gaps and shortcomings in research were uncovered that offered ideas for further research. Assessment of trends in research provided a sense of progress in the field regarding fashion adoption.
Jane E. Workman; Seung-Hee Lee. A Critical Appraisal of 25 Years of Research Related to Fashion Adoption Groups. Clothing and Textiles Research Journal 2017, 35, 272 -289.
AMA StyleJane E. Workman, Seung-Hee Lee. A Critical Appraisal of 25 Years of Research Related to Fashion Adoption Groups. Clothing and Textiles Research Journal. 2017; 35 (4):272-289.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee. 2017. "A Critical Appraisal of 25 Years of Research Related to Fashion Adoption Groups." Clothing and Textiles Research Journal 35, no. 4: 272-289.
A critical appraisal of 52 articles about fashion adoption groups published from 1989 to 2013 was presented in this article. Objectives were to evaluate use of theories/models, demographics, research methods, and terms denoting fashion adoption groups. Information was compiled and organized to present a broad, updated, and more complete view of fashion adoption. Gaps and shortcomings were uncovered that provided ideas for future research. Detection of a variety of both theoretical and operational terminology and definitions provided a rationale for reaching consensus about terminology and definitions. Assessment of methods used to determine thresholds to segment consumers highlighted a need for consistency in analysis and reporting.
Jane E. Workman; Seung-Hee Lee. A Critical Appraisal of 25 Years of Research About Fashion Adoption Groups. Clothing and Textiles Research Journal 2017, 35, 249 -271.
AMA StyleJane E. Workman, Seung-Hee Lee. A Critical Appraisal of 25 Years of Research About Fashion Adoption Groups. Clothing and Textiles Research Journal. 2017; 35 (4):249-271.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee. 2017. "A Critical Appraisal of 25 Years of Research About Fashion Adoption Groups." Clothing and Textiles Research Journal 35, no. 4: 249-271.
This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability.
Seung-Hee Lee; Jane Workman; Kwangho Jung. Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students. Sustainability 2016, 8, 1193 .
AMA StyleSeung-Hee Lee, Jane Workman, Kwangho Jung. Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students. Sustainability. 2016; 8 (11):1193.
Chicago/Turabian StyleSeung-Hee Lee; Jane Workman; Kwangho Jung. 2016. "Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students." Sustainability 8, no. 11: 1193.
The traditional innovation function, focusing on extrinsic motivations such as economic benefits and returns, has neglected the side of intrinsic values and public motivations for innovation function. Recent innovation examples in an era of mobile network and web-based information environment pursue open connected innovations such as open source movement and crowding source. Such open, collective and social innovations result from strong public motivation and trust network. Although previous studies argue the potential effects of intrinsic values on innovative attitude, research has not yet provided a comprehensive empirical evidence on how innovative attitude is associated with intrinsic and public motivations. Little empirical research remains for the impact of public motivations and intrinsic values on innovative attitudes. This study, relying on nationally represented survey (n = 3,188) in South Korea, explores an empirical link between public motivations and innovative attitudes to explore and allow new ideas. We found that public interest, empathy, altruism and job involvement facilitate innovative attitude to pursue and accept new ideas and suggestions. This implies that both intrinsic values (job enjoyment and satisfaction) and public motivations (public interests, empathy and altruism) are crucial factors to promote innovative attitudes. We also found strong non-linear relationships between satisfaction, trust and innovative attitude. We discuss implications for future innovation function of intrinsic and public motivations in terms of the process of social construction.
Kwangho Jung; Seung-Hee Lee; Jane E. Workman. Exploring Neglected Aspects of Innovation Function: Public Motivation and Non-pecuniary Values. Science, Technology and Society 2016, 21, 435 -464.
AMA StyleKwangho Jung, Seung-Hee Lee, Jane E. Workman. Exploring Neglected Aspects of Innovation Function: Public Motivation and Non-pecuniary Values. Science, Technology and Society. 2016; 21 (3):435-464.
Chicago/Turabian StyleKwangho Jung; Seung-Hee Lee; Jane E. Workman. 2016. "Exploring Neglected Aspects of Innovation Function: Public Motivation and Non-pecuniary Values." Science, Technology and Society 21, no. 3: 435-464.
The purposes of this study were to examine how need for touch is related to gender and Internet shopping attitudes among a sample of adult Korean consumers (160 men; 160 women; mean age = 43.7) and to confirm if Peck and Childers’ Need For Touch (NFT) scale can be validated with adult Korean consumers. Out of nine hypotheses, seven hypotheses were fully or partially supported. Women had higher NFT than men, respectively the (a) total NFT, (b) autotelic NFT, and (c) instrumental NFT. Men had a higher instrumental NFT than autotelic NFT. Women did not differ from men in Internet shopping attitudes. Finally, Korean consumers higher (vs. lower) in total NFT and instrumental NFT (but not autotelic NFT) differed in Internet shopping attitudes related to security. Results supported propositions of consumer motivation theory and provided both academic and practical implications.
Seung-Hee Lee; Jane E. Workman; Kwangho Jung. The influence of need for touch and gender on Internet shopping attitudes among Korean consumers. International Journal of Fashion Design, Technology and Education 2016, 10, 1 -10.
AMA StyleSeung-Hee Lee, Jane E. Workman, Kwangho Jung. The influence of need for touch and gender on Internet shopping attitudes among Korean consumers. International Journal of Fashion Design, Technology and Education. 2016; 10 (2):1-10.
Chicago/Turabian StyleSeung-Hee Lee; Jane E. Workman; Kwangho Jung. 2016. "The influence of need for touch and gender on Internet shopping attitudes among Korean consumers." International Journal of Fashion Design, Technology and Education 10, no. 2: 1-10.
Siwon Cho; Jane E. Workman. College students’ frequency of use of information sources by fashion leadership and style of information processing. Fashion and Textiles 2015, 2, 1 -18.
AMA StyleSiwon Cho, Jane E. Workman. College students’ frequency of use of information sources by fashion leadership and style of information processing. Fashion and Textiles. 2015; 2 (1):1-18.
Chicago/Turabian StyleSiwon Cho; Jane E. Workman. 2015. "College students’ frequency of use of information sources by fashion leadership and style of information processing." Fashion and Textiles 2, no. 1: 1-18.
Seung-Hee Lee; Jane E. Workman; Kyangho Jung. Brand Charisma: Word-Of-Mouth and Gender. Brand Charisma: Word-Of-Mouth and Gender 2015, 1 .
AMA StyleSeung-Hee Lee, Jane E. Workman, Kyangho Jung. Brand Charisma: Word-Of-Mouth and Gender. Brand Charisma: Word-Of-Mouth and Gender. 2015; ():1.
Chicago/Turabian StyleSeung-Hee Lee; Jane E. Workman; Kyangho Jung. 2015. "Brand Charisma: Word-Of-Mouth and Gender." Brand Charisma: Word-Of-Mouth and Gender , no. : 1.
Jane E. Workman; Seung-Hee Lee; Kyangho Jung. Fashion Adoption Groups and Consumer-Brand Relationships. Fashion Adoption Groups and Consumer-Brand Relationships 2015, 1 .
AMA StyleJane E. Workman, Seung-Hee Lee, Kyangho Jung. Fashion Adoption Groups and Consumer-Brand Relationships. Fashion Adoption Groups and Consumer-Brand Relationships. 2015; ():1.
Chicago/Turabian StyleJane E. Workman; Seung-Hee Lee; Kyangho Jung. 2015. "Fashion Adoption Groups and Consumer-Brand Relationships." Fashion Adoption Groups and Consumer-Brand Relationships , no. : 1.