Hsiu-Fen Tsai is currently an Assistant Professor in the Department of Fragrance and Cosmetic Science, Kaohsiung Medical University, Taiwan. She completed her BA degree from the Department of International Business, National Taiwan University in 1993, Taiwan. In 1995, she earned her MBA degree from the Department of Business Administration, National Taiwan University, Taiwan, and her PhD from the Department of International Business in 2010 at the same University. Her current research interests include Intelligent Analysis in Marketing and Applications for Strategy Management.