Irma Eloff is a professor of Educational Psychology at the University of Pretoria, a registered educational psychologist, and a member of the Academy of Science of South Africa (ASSAf). She is rated as a social scientist by the National Research Foundation in South Africa (B2). She is a former Dean of Education at the University of Pretoria, and was the first woman to hold this position. In 2018 she was awarded a Förderkreis 1669 Wissenschafft Gesellschaft professorship at the Institut für LehrerInnenbildung und Schulforschung (Institute for Teacher Training and School research) of the University of Innsbruck. She has authored 100+ scholarly articles and book chapters. She has co-authored three books and edited six book publications. Irma is an alumna of the Universities of Pretoria, Stellenbosch, and Northwest, and the GIBS Business School. She is an adjunct professor at the University of Innsbruck, Austria.