The Reducing Emissions from Deforestation and Forest Degradation program, or REDD+, has been the international community’s first real attempt to create a global forest governance system which would impact countries on national, regional and even local scales. This paper provides an in-depth analysis on the impact of REDD+ on forest-dependent communities. The dimensions which are included in this review are institutions and governance, livelihoods, socio-cultural aspects, and the environment. Many studies confirm that forest-dependent communities are not sufficiently involved in current REDD+ projects. Furthermore, current and potential impacts of REDD+ on communities often disrupt local peoples’ livelihoods and strategies, institutions and socio-cultural systems in various ways, such as unequal benefit sharing, food insecurity, introduction of new powerful stakeholders, illegal land acquisition, unfair free prior and informed consent, and the introduction of monoculture plantations. REDD+ is also perceived as a neoliberal mechanism which renegotiates peoples’ relationship with the natural environment by monetizing nature. The paper concludes with a framework which addresses the potential drivers and threats of REDD+ concerning forest-dependent communities based on the literature review. This framework suggests a holistic approach to REDD+ implementation, which incorporates forest-dependent communities’ often complex relationship with the natural environment, such as incorporation of traditional forest management systems and provision of viable alternatives to loss of agricultural land.

Purpose: This paper aims to connect green spaces with city branding by introducing a proposed Green (Resource) Brand Hexagon (GBH). Design/methodology/approach: This study empirically tested the principles of the GBH with samples of Hong Kong residents (n = 301) and visitors (n = 395). Surveys were carried out to investigate the perceptions of the 23 elements in the GBH by both respondent groups. Findings: A comparison of the results via factor analysis identified two green brand structures preferred by local residents (a brand pentagon) and by visitors (a brand square). The findings suggest different associations of green resource elements in their brand perceptions, which were partly reflected in the governmental Brand Review exercise in Hong Kong in 2008. Inter-group differences in the ranking of GBH’s elements also indicate a knowledge gap between visitors and residents. Research limitations/implications: The modification process of the GBH from Anholt’s City Brand Hexagon framework involved researchers’ interpretations and understanding of green resources in Hong Kong; it inevitably produced some degree of subjectivity. The working definition of “green resources” in this study perceptually excluded certain features in public parks, such as the geological landscapes and beaches that are, in principle, part of the Hong Kong Geopark. Originality/value: The findings of this paper offer an indicative green brand framework for destination marketers and brand managers whose cities enjoy attractive green resources. The ratings of GBH’s elements provide useful references for local brand management through an understanding of strong green brand attributes and structures by local residents and visitors. The inter-group comparison of the green brand structures also informs policymakers and city marketers about the divergent associations of brand elements for possible brand extension. Finally, the results are also very beneficial because they provide an opportunity for regional green brand development.

The relationship between tourism and landscape has been extensively studied, but a conceptual framework to study cultural relationships between tourism and landscape is not specified in the literature. On the basis of the theory of social imaginary, this article takes China’s Honghe Hani Terraces as an example to study how the landscape is imagined in tourism and the potential cultural conflicts. Content analysis on tourist discourses and images in social media was conducted in order to identify tourist imaginaries about the landscape. A gap between tourism imaginaries and the Hani landscape was found: the latter was imagined as an overlooking view of stereotyped terraced imagery, a schema separated and independent from other landscape components. In-depth interviews on stakeholders and participant observations were used to study the production process of tourism imaginaries. Findings show that the viewing platforms and roads provided an enclave space from local contexts, wherein the Hani landscape was staged for gazing. The tourism company’s strategies dominated the process, leading to local communities’ marginalization and threats to the landscape. We suggest that tourism planning and marketing should maintain the integrity of landscape in tourism imaginaries and empower the local communities, thereby reducing cultural tensions between tourism and the landscape.

Destination Marketing Organizations (DMOs) at all levels have an ultimate goal of building strong and positive images for their destinations. However, the projected image from the supply side is not necessarily the mirror of the perceived image from the demand side. This study adopted the content analysis method to evaluate the projected image and perceived image of rural destinations in China to see whether there is any discrepancy between and within the two categories. Comparative analysis of different information sources including web contents and on-site visitor interviews were processed. The evaluation of image congruency demonstrates that official websites focus more on cognitive image elements (knowledge and beliefs of the place). Besides promoting attractions, it provides information on geography background and promotes local culture. Business web content promotes attractions, package tour, and activities which can generate revenue. The perceived image includes more sentiment contents: on-site visitors expressed more negative attitude, but social media comments are relatively positive.

Tranquility has a number of facets. Given the role that tranquility plays in societies, it is increasingly seen as an environmental indicator. Earlier, some have identified tranquility as contributing to health and wellbeing of individuals and the society, making it to be rooted in the context of sound natural ecosystems as a desirable environmental characteristic. Previous studies have identified tranquility places as having links to nature and natural features, wild landscapes, naturally behaving wildlife and natural sounds. The question of how tranquility can be evaluated and the perception of tranquility by visitors is a continuous recurrence. This study therefore selected seven green open spaces in Hong Kong in an attempt to answer these and other questions that are arising. Although results vary, it however provides a perspective on how people perceive tranquil spaces as part of their leisure and recreation indulgence, given rise to the concept of eco-leisure.

Purpose: This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature.Design/methodology/approach: A review was conducted to analyse three key periodicals (Journal of Brand Management,Place Branding and Public DiplomacyandJournal of Place Management and Development) in the field of branding and place branding between 2000 and 2011. These three periodicals are recognized as the three leading periodicals of place branding, and they followed the clear establishment and development of the field of place branding.Findings: Familiarity, favourability and uniqueness are the three dimensions that give a quick indication of the level of place brand equity, and in turn they represent the level of place brand potential.Research limitations/implications: In the literature, brand potential is not well conceptualized. This paper identifies this knowledge gap through a review of place branding studies, and it closes the gap by connecting brand potential with place brand equity.Originality/value: This paper suggests practical and research directions by which to study these three dimensions to generate valuable brands for places.