With the emergence of decentralized cryptocurrencies such as Bitcoin, it has become very difficult for law enforcement to detect suspicious activities, identify users and obtain transaction records for criminals who utilize the pseudoanonymity provided by the cryptocurrency system. Address clustering aims to break such pseudoanonymity by linking addresses that are controlled by the same user based on the information available from the blockchain, such as transaction graphs. There are already two widely used heuristics for Bitcoin address clustering. One is based on the multiple input addresses of transactions. The other is based on one-time change addresses. By reconsidering the one-time change address-based heuristic from the perspective of address reuse, we propose a new heuristic that detects one-time change addresses by eliminating addresses that are reused later as non-change addresses. As a result, this heuristic works for transactions whose one-time change addresses cannot be identified by the previous two heuristics. The experimental results for different scales of Bitcoin transaction data show that the proposed heuristic has a 0.33% mean contribution to the ratio of address reduction in addition to the contribution of the multiple input addresses and one-time change address heuristics.
In the big data era, destination images have played an increasingly important role in tourism development. However, seldom tourism research has utilised big data analytics to examine destination images from travel blogs. Therefore, this study proposes and evaluates a big data analytical approach using latent Dirichlet allocation to extract attributes of online destination images from 140,286 travel blogs about 20 cities in China. Results reveal 14 dimensions with 54 attributes of destination images of the studied cities. Interesting findings are discovered between online destination images and tourism cities. This study also summarises the implications for tourism research and practice.
4 October 2023 in Journal of Innovation & Knowledge
Purpose: The purpose of this study is to test the impact of time and price sensitivity on consumer satisfaction and purchase intention on online-to-offline (O2O) takeout platforms and explore the moderating effect of purchase preference on time sensitivity and satisfaction, as well as price sensitivity and satisfaction, in order to guide market pricing.Design/methodology/approach: A structural equation model (SEM) of customer purchase intention was constructed, and the relationships between the variables (time sensitivity, price sensitivity, satisfaction and purchase intention) were examined. The completed questionnaires of 349 respondents were collected from the Questionnaire Star platform in China. The research model and hypotheses were then tested. Analytic hierarchy procedure was used to determine the moderating effect of purchase preference. Finally, the study proposes a pricing strategy for customer-active selective services.Findings: Satisfaction positively influences purchase intention, and price sensitivity significantly increases satisfaction and further increases purchase intention; however, time sensitivity negatively affects satisfaction. Specifically, purchase preference has strongly moderated the relationship between time, price sensitivity and satisfaction. In addition, the findings show that when purchase preference is high, the effect of price sensitivity on satisfaction is stronger, suggesting the importance of purchase preference in strengthening purchase intentions. The research work recommends a pricing strategy involving value-added pricing primarily for time-sensitive customers, which can help build a high-end brand image and reduce price competition. Reduced pricing is mainly for price-sensitive customers, which is conducive to stimulating consumption within a specific time. This pricing strategy is important for adjusting market sensitivity and flexibility.Originality/value: This research provides new ideas for related disciplines and guidance for the differentiated pricing and promotion of takeout platforms, as well as a theoretical basis for the diversified development of takeout platforms, improvement of personalized service quality and enhancement of customer stickiness. This study fills gaps in the existing literature on the moderating effect of purchase preference on time sensitivity and satisfaction and price sensitivity and satisfaction.