Background/Objectives: Health consciousness has emerged as a key driver of healthy food purchase decisions in the post-pandemic era. Despite growing interest in health-oriented products, the psychological mechanisms through which health consciousness influences purchase intentions remain understudied. This research examined how health consciousness impacts healthy food purchase intentions through multiple psychological pathways, integrating the Theory of Planned Behavior with additional constructs. Methods: Data were collected through an online survey of 573 Peruvian consumers. Healthy foods were operationalized based on their nutritional quality, including a high nutrient content, low saturated fats and added sugars levels, and minimal processing. Structural equation modeling was employed to test the hypothesized relationships between health consciousness, attitudes, perceived behavioral control, self-identity, moral norms, and purchase intention. Results: Health consciousness demonstrated significant direct effects on all psychological mediators (attitudes: β = 0.643; perceived behavioral control: β = 0.593; self-identity: β = 0.638; moral norms: β = 0.613) and purchase intention (β = 0.163). However, only perceived behavioral control (β = 0.261) and self-identity (β = 0.107) significantly influenced the purchase intention, while the effects of attitudes and moral norms were non-significant. Conclusions: The findings challenge traditional assumptions about the primacy of attitudes in consumer decision making and highlight the importance of perceived behavioral control and self-identity in translating health consciousness into purchase intentions. Successfully promoting healthy food consumption requires strategies addressing both practical barriers and identity-related aspects of food choice, providing valuable insights for food marketers and public health initiatives.

In the current consumer context, the trend towards a healthy lifestyle has significantly increased the demand for healthy foods. This study aims to identify the relationship between the brand image (BI) and purchase intention (PI) of these products and how variables such as perceived brand quality (BPQ) and brand satisfaction (BS) influence brand trust (BT) and brand loyalty (BL) in this relationship. The methodology includes a quantitative approach, using non-probability convenience sampling. Using an online survey, data were collected from 637 consumers. Analyses were performed using structural equation modeling (SEM-PLS). The results show no significant correlation between BI and PI, but BI significantly impacts BPQ, BS, BT, and BL. Furthermore, BPQ positively influences BS, BT, and BL, but it does not have a direct influence on PI. The findings suggest that a positive brand image satisfies consumers and generates long-term trust and loyalty. However, perceived quality does not always translate into purchase intention due to various barriers. Practical implications highlight the importance of building a strong and positive brand image to encourage demand for healthy products.

The objectives of this research were: (1) to examine the influence of environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on the environmentally responsible purchase intention (ERPI) of consumers in the member countries of the Pacific Alliance, namely, Chile, Colombia, Mexico and Peru; and (2) to analyze whether there is a moderating effect related to the country of residence and gender of the consumer. The study was conducted under a quantitative and cross-sectional approach. The sample consisted of 1646 consumers: 24.4% from Peru (n = 402), 25.4% from Mexico (n = 418), 26.1% from Colombia (n = 401) and 24.1% from Chile (n = 397). Data analysis and hypothesis testing were performed using a multigroup Structural Equation Model (SEM). The results show a positive influence among environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on environmentally responsible purchase intention (ERPI). Gender and country of residence were also shown to be moderating variables in these relationships. In conclusion, it can be affirmed that the participants of this study recognize the importance of acquiring environmentally friendly products. Among them, the female population is more aware of this issue. It is recommended new business models be created to provide products and services oriented to this market according to consumers’ tastes, desires and purchasing preferences; the proposals they have should be friendly to the environment and to society.

This article aims to investigate the effect that COVID-19 has on environmental awareness, sustainable consumption, and consumer social responsibility. Although some recent research focused on this phenomenon, there are still no studies applied to Latin American consumers. In this study, the data comes from 1624 responses from Latin American consumers who also represent different generations, equitably distributed in 400 from Chile (24.6%), 421 from Colombia (25.9%), 401 from Mexico (24.7%), and 402 from Peru (24.8%). Data were collected through self-administered questionnaires using an online survey via Google Forms through email and social networks (Facebook, LinkedIn, Instagram, and WhatsApp) from July 2021 to September 2021. This study uses a quantitative methodology using a structural equations model (SEM) to examine the cause–effect relationships of the explanatory model of this study. The main findings indicate that consumers from these countries declare that their behaviors have become ecologically and socially responsible. In addition, these respondents indicated that they had increased their interest in sustainable consumption and in acquiring environmentally friendly products to reduce waste and negative impacts on the environment derived from consumption. Based on the results, this research provides useful information to change or re-direct the communication and strategies of governments, brands, organizations, and society to promote actions and behaviors that help reduce the negative impact on the environment derived from consumption in a Latin American market. Managerial implications are provided.

The growth of waste generation is a global problem. Developing effective waste management methods is challenging for companies and the government. This research aims to provide a global perspective regarding scientific research on zero-waste management and sustainable consumption by identifying years of evolution, the most relevant and influential keywords, articles, journals, universities, countries, and authors. This research examines 2534 publications from the Web of Science Core Collection from 2011 to 2021. Numerous bibliometric indices, including the number of publications, the h-index, and citation requirements, have been used as evaluating techniques. Additionally, a relational technique has been developed through graphical maps using the VOS viewer Software. Results show a growing trend in the number of zero-waste management’s publications and citations. Regarding the h-index, the five most relevant journals are the Journal of Cleaner Production, Resources Conservation and Recycling, Waste Management, Waste Management Research, and Sustainability. The most outstanding author is Tsang Dan from Zhejiang University, and the leading university is the Chinese Academy of Science, China. Furthermore, the principal regions and continents are China—Asia, USA—America, and Italy—Europe. The most important keywords are waste management, sustainability, circular economy, and sustainable development. This article is the first quantitative study focused on contributing a complete overview of the progress of zero-waste management and sustainable consumption, providing a collaborative network of researchers for future use in generating knowledge.