Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search Engine Optimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search engine marketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online by computers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the local search on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digital marketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry.

Traffic signal management is one of the major problematic issues in the current situation. Such scenarios, every signal are getting 60 seconds of timing on the road at a regular interval, even when traffic on that particular road is dense. As per this proposed model in this article, which will be optimized the timing interval of the traffic signal purely depends on the number of vehicles on that particular roadside. The major advantage of this system is that it can able to decrease the more waiting time for the drivers to cross road signal. In this model, we are using the clustering algorithms model which is based on KNN algorithm. Using this algorithm new model will be liable to determine expected required timing as per provided inputs to the signal which is vehicles count. The input of these systems is vehicles counts on each side of the road from crossing signal. And this input will be determined on much time is to be provided. “Case studies on this system are traffic network and real-time traffic sub-networks are organized to get the effectiveness of the proposed model.”

India experiences severe weather events around the year. Severe thunderstorms occur during the premonsoon season (March-May), cyclonic storms occur over the Bay of Bengal/Arabian Sea during the premonsoon and postmonsoon seasons (October-December), and heavy rainfall occurs during the monsoon season (June-September). It causes a lot of damage to property and the lives of humans. Smart urban areas aim to improve residents’ personal satisfaction by utilizing data about urban scale procedures separated from heterogeneous information sources gathered on city-wide arrangements using sensors. The Internet of Things (IoT) is an empowering concept for forecasting weather situations on an urban scale. A multisource detecting framework influences IoT innovation to accomplish city-scale detection of climatic changes and forecasts them to citizens in a smart city. The existing models gather the data in an unstructured process that need to be structured. This is a complex task that needs to be reduced. The proposed model gathers data from various regions in a city and uses it to identify the weather regions. A novel approach is introduced to detect this climate information gathered by utilizing various sensors arranged in a city. The information gathered from the sensors is thoroughly examined to see if there is any inconsistency in weather reports in any of its key hubs, and cautions are activated to the city for prompt actions. In this proposed work, an efficient method for weather casting using an IoT mechanism is introduced, and the results state that the proposed method is effective in terms of accuracy and speed when contrasted with the traditional methodologies.

The rapid growth of hotel industry has increased the usage of data with the help of property management system (PMS). It deals with sharing information in a systematic procedure within the organization. The major benefit of data management with PMS is the information can be easily stored and shared between staff members; it is useful during recruitment and when an employee goes on vacation, gets sick, or leaves the organization, It comprise with procedure of work, duties and responsibilities, initiatives, performance, documentation, forming business strategies and systems which enhance the organization. Data management helps in storing the data for handling plans and on methods of executing and developing policies for various situations in hotel. Data Management is a way of managing knowledge base and making it accessible for specific purposes in any industry, also to improve the quality of performance and standards, by various methods of data application in Management practices which involves in understanding the industry and effectively utilizing data in learning and implementing policies of an organisation. This article describes about how Data Management in hotels works with property management system (PMS) and the advantages of having PMS in hotel Industry. This paper also focuses on the advancement in PMS with cloud technology for future demands.