Based on the recent surge in environmental degradation issues mainly caused by the manufacturing industry and the inadequacy of the measures taken to respond to them, this research focuses on investigating whether employees’ motivation to protect the natural environment leads to their green creative performance (GCP) at work. It also examines the role of green creative process engagement (GCPE) as a mediator between green motivation (GM) and GCP. Structural equation modeling (SEM) is used to examine the hypotheses which indicated that employees’ GCP appears to be significantly influenced by their GM. Moreover, GCPE is also found to act as a mediating factor between the two. Moreover, industry type and gender are found to play significant roles in the studied variables. The current research is among the pioneer studies that focus on involving employees in the pro-environmental creative process through green motivation, leading towards GCP, an essential element for achieving the United Nations Sustainable Development Goals. The study’s findings can help companies promote GCP to solve today’s most pressing environmental issues and achieve sustainable development goals.

This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior of retail banking customers in a developing country. This study also proposes a dual mediating mechanism of customer engagement and customer-company identification in the above-proposed relationship. The data were collected from retail banking customers with the help of a self-administered questionnaire (n = 356). To test the hypothesized relationships, a theoretical model was developed in this study. For hypothesis testing, we used the structural equation modeling (SEM) technique in AMOS software. The empirical analysis results confirmed our theoretical assumption that the manifestation of CSR-related communication on social media by a bank significantly influenced the advocacy behavior of retail banking customers. Our study also confirmed the mediating function of customer engagement and customer-company identification. The findings of this study offer different implications for the banking sector. For example, our study highlights the critical role of CSR-related communication on social media for meaningful customer–brand relationships by promoting the advocacy behavior of customers.

The conflict between rapid industrialization and ecological deterioration constitutes a critical bottleneck for developing regions, particularly concerning industrial wastewater governance. The primary purpose of this study is to investigate whether industrial robotization (IR) can break this deadlock. This study proposes the central hypothesis that adopting IR significantly mitigates industrial wastewater emissions (IWE). Utilizing comprehensive panel data from 30 Chinese provinces from 2013 to 2022, this proposition is rigorously tested using fixed effects models. The main results clearly demonstrate that IR acts as a robust suppressant against IWE. Importantly, mechanism verification shows that this pollution reduction effect is propelled by stimulating green patents and amplifying technical expenditure. The empirical evidence reveals distinct nonlinear features regarding how IR affects IWE. Crucially, heterogeneity analysis indicates that the emission reduction utility of IR becomes significantly more pronounced in territories with robust financial depth and targeted policy backing. Consequently, this study provides vital strategic blueprints for policymakers to leverage industrial automation to navigate the sustainability crisis.