Organic food purchase behavior is attracting increasing attention from researchers and managers. However, there is a need to further explore differences among groups of consumers, namely with regards to cultural dimensions. To help fill this gap, this article aims to examine the impact of collectivism on the determinants of organic food purchase intention and behavior. Building on the theory of planned behavior, this article suggests its extension by considering an additional set of explanatory variables that are shown to be relevant to explain consumer behavior. It includes a quantitative study conducted with young consumers from two European countries, Norway (n = 468) and Portugal (n = 448). Structural equation modelling allowed to conclude that collectivism positively impacts attitude, subjective norm, perceived price, and environmental concern towards organic food. The expected positive impacts of collectivism on product availability and health concerns were not supported by the study. Furthermore, the positive impact of attitude, subjective norm, perceived price, health consciousness, and environmental concerns on intention to purchase organic food were also confirmed, even though availability had an insignificant impact on intentions. Finally, and aligned with extant literature, this study also found a positive impact of intention to purchase behavior on organic food. Interestingly, the positive relationship between Collectivism and Availability, and between Availability and Purchase Intention, was only significant for Portugal. The study confirms the relevance of considering cultural dimensions, particularly collectivism/individualism, to further understand consumer behaviors toward organic food. Based on the findings, implications for both managers and researchers are highlighted.

As the ongoing evolution in the higher education sector changes the roles of universities, entrepreneurial practices become more prominent in their agendas. The literature on academic entrepreneurship focuses predominantly on the commercialization of research and less on other intrapreneurial activities—namely those performed by non-academic employees. To fill this gap, this study aims to provide a comprehensive understanding of the factors that influence universities’ faculty members and non-academic staff to engage in intrapreneurial activities. The article analyzes Latvian university employees’ perceptions of 13 organizational, individual, and environmental factors and how they influence intrapreneurial behavior. Regarding the organizational factors, the results show that higher trust in managers, more available resources for innovative ideas, less formal rules and procedures, and greater freedom in decision-making can lead to higher levels of intrapreneurial behavior. With regard to individual factors, intrapreneurial behavior is associated with an employee’s initiative, but is not correlated with risk-taking and personal initiative. As to external factors, while environmental munificence is positively correlated with innovativeness, dynamism and unfavorable change influence employees’ engagement in intrapreneurial activities.