This study is a critical review of public intervention and its management of change with digitalization, applied to Spanish tourism services, as ones of the largest case and most required of attention into the European Union. In comparison with other mainstream papers, this heterodox review is based on the combination of Austrian Economics and Neo-Institutional approaches (Cornucopists), with their common theoretical and methodological frameworks. Thus, it is possible to analyze failures and paradoxes in the public intervention, especially with post-COVID recovery policies. The case of the Spanish tourism sector highlights the effect of double bureaucracy, from European institutions and the Spanish Government, affecting its competitiveness and revealing the confirmation of heterodox theorems. Faced with mainstream public intervention guidelines, which usually involve expansive spending and more debt (and New-Malthusian measures), a heterodox mainline solution is offered here, based on the revival of the original sustainability principle, the readjustment effect and the promotion of geek'n'talent education, to facilitate the transition to the Knowledge Economy, where the tourism sector is capable of offering personalized travel experiences due to digitalization.

The COVID-19 pandemic poses a challenge for health systems. For this reason, it is essential to evaluate the management of health systems in the face of the pandemic, identifying the factors that may contribute to its failure or success. This management is more difficult in decentralized countries, since in them, health competencies are distributed among different levels of government. This is the case in Spain, one of the countries most affected by the pandemic. Therefore, the aim of this article is to evaluate how the Spanish health system has managed the COVID-19 pandemic. Four factors related to health management are analyzed: transparency, communication, reputation and well-being generated. For this purpose, a quantitative analysis is used with the contrast of secondary sources, such as the Merco rankings or survey data from the Centro de Investigaciones Sociológicas (Sociological Research Center). The results show that although the flow of communication about the health system increases considerably, such information comes mainly from the media, with a deficit in the transparency of health management. Likewise, although the reputation of the health system increases at the beginning of the pandemic, as it progresses, there is a deterioration in citizen satisfaction with the healthcare management and the services provided, as well as in the well-being generated by them. This study may have implications for decision making by public authorities regarding the different factors of health management.

An evaluation of the impact of economic and labor policies on the Spanish economic recovery under the framework of the European Green Deal. This evaluation analyzes the opportunity of green jobs for Europe, comparatively, while later focusing on the case in Spain. The analysis looks to the effects on the design of the new green jobs, and the necessary skills to develop the type of newly generated positions, while maintaining greater personal wellbeing at work. The theoretical and methodological frameworks have been derived from heterodox approaches, notably from the Austrian Economics Policies and Cultural Economics illustrated through secondary sources.

The fashion industry’s environmental crisis demands urgent shifts toward sustainable consumption models, such as capsule wardrobes. While prior research has examined ethical fashion adoption through conventional behavioral lenses, this study innovatively integrates heterodox economic theories, including the Theory of Subjective Value (TSV) and Bounded Rationality, with the Theory of Reasoned Action (TRA) to analyze discrepancies between attitudes and actions. Using a sample of 776 Portuguese consumers, we examine a mediation model where attitude links personal shopping values, fashion involvement, and socially responsible behavior to adoption intentions. Results reveal socially responsible behavior’s strong indirect effect via attitude, while personal shopping values and fashion involvement show paradoxical relationships, underscoring cognitive and market barriers. Gender and generational analyses highlight women’s higher sustainability engagement and Generation Z’s intention-action gap. The study advances sustainable fashion literature by exposing how subjective valuations and structural constraints interact, calling for coordinated stakeholder interventions beyond individual behavior change.

La economía digital ha transformado el comportamiento de compra de las personas, promoviendo una mayor adopción de plataformas digitales y métodos de pago en línea. el objetivo del actual estudio fue: describir cómo la economía digital ha influido en el funcionamiento y en el comportamiento de compra de los clientes de restaurantes en Guayaquil – Ecuador. Para esto, se desarrolló una investigación empírica, transversal y cuantitativa, con un alcance descriptivo. Se utilizó un cuestionario de 14 preguntas, respondido por 384 consumidores de restaurantes en Guayaquil. El muestreo fue no probabilístico y a conveniencia, y los datos fueron analizados mediante técnicas estadísticas descriptivas. El estudio subraya que la seguridad en las transacciones sigue siendo una preocupación por parte de los consumidores, entonces, para que los restaurantes puedan aprovechar las ventajas de la economía digital y fomentar la confianza del consumidor, es importante implementar medidas de seguridad fuertes con su debida difusión, esto, mejorará la experiencia del consumidor y fortalecerá la posición competitiva de los restaurantes en un mercado cada vez más digitalizado.

La enseñanza de música en las aulas europeas (dentro del Plan Bolonia) suele estar muy reglada, con una semiótica muy académica y con bajo atractivo para los alumnos. Esta es una propuesta de innovación en el aula, mediante el aprendizaje de zamba argentina, para desarrollar la multiculturalidad y expresividad de los estudiantes españoles. Este es un proyecto de innovación docente que se ha realizado en varios colegios e institutos, con resultados muy positivos, al despertar la inquietud de los estudiantes por el folklore de otros pueblos y por la semiótica popular, que permite trasladar los sonidos cotidianos a la creatividad musical. También, se han mejorado habilidades psicomotrices, comunicativas y empáticas, mejorándose las relaciones interculturales.