The world is changing rapidly, especially with a speedy increase in global population. More than ever, for all service-related functions, the organizations are looking for methods to enhance their service throughput. Technological innovations in every industry have been helpful in achieving this growth. In hospitals too, the power of technology has been harnessed for better patient outcomes which directly translates to patient satisfaction. New healthcare technologies have provenly increased the efficiency of care services and operational processes by removing repetitive tasks and providing personalized care to the patients. A successful digital healthcare ecosystem provides clinical decision support which enables both high degree of efficiency (bandwidth and throughput) and high degree of effectiveness (quality patient health outcomes).

The research paper examines the issues of waste disposal and disposal management of solid waste, mainly in the hitherto sensitive mountainous regions experiencing an upsurge in tourist activities. Out of all these disputed areas, the impact of environmental degradation resulting from wastes generated by tourism and urbanization, especially in the Hindu Kush Karakoram Himalaya (HKH) and other high-altitude regions of the world, is depicted in this study. The paper also reveals the problem of extreme geographical conditions, harsh ground, impassable roads, and an insufficient number of dumpsites in these areas. Other green waste management strategies include prohibiting single-use plastics, preventing cold-acclimatized bacteria from composting waste, and preventing UAVs from transporting waste. The specific focus is on the need to engage the NGOs in community-based waste management programs and approaches based on the experience from IHR and Nepal. The study also includes a model to predict the pattern of waste generation about waste management capacity over time and to assess the impact of future improvements in recycling and composting. The cross-sectional study on tourist awareness and practices on waste disposal indicates that different categories of tourists have various levels of understanding and practices and, therefore, a need to embark on campaigns that target domestic tourists and other tourists from other countries. Finally, it underscores the need for sustainable solid waste management practices in such environments with long-lasting bit technical and practical approaches that will involve the populace of the regions and the development of appropriate technologies for the ecological balance of mountainous areas.

The recent decade has witnessed a sea change in different management domains, including human resource management, financial management, supply chain management, marketing, etc. The marketing field is undergoing tremendous growth and development with the application of artificial intelligence and neuromarketing. Neuromarketing is an emerging discipline that focuses on gathering vital and relevant information from brain science, psychology, people's behaviour, marketing and related disciplines, focusing on understanding consumer behaviour in the given context. This empirical study is focused on analysing AI's role in neuromarketing to understand consumers' overall behaviour. The researcher intends to collate the data from primary and secondary sources and analysed it using novel tools like Multilayer preceptor to provide meaningful insights. The analysis reveals that AI in neuromarketing effectively engages with consumers on a real-time basis, personalises products, and harnesses market knowledge for sustainable growth and development.

Marketers in current business environments invest large amounts of money in understanding customers' needs and requirements; for this purpose, they use novel tools like artificial intelligence, the Internet of Things, big data analytics, and other technological tools. However, Neuromarketing is one innovative method that has gained more attention, and it is mainly involved in understanding the brain's response towards marketing and advertisement campaigns. Customers are confronted with an overwhelming number of advertisements, products, and services in today's market, which can be confusing. Organizations that are interested in modifying their tactics should have an understanding of the factors that influence the decisions that customers make and the mechanisms that shape their responses to marketing initiatives. Surveys and focus groups, two classic marketing research methods, rely on self-reported data, which can be biased and cannot adequately discover the essential elements that influence consumer behaviour.