E-commerce is one of the industrial sectors created as a result of technological progress, and has created new jobs for the economy. However, this sector is conditioned not only by the level of digitalization of each state, but also by the speed of integration of technology in the business environment. The main purpose of the article is to present the impact of e-Commerce development on the labor market. It also considers impact on the labor market of human capital with advanced technological skills. It focuses on data from a particular period situated between two major crises (the economic crisis of 2008 and the health crisis of 2020). We want to know to what extent a technology-created sector can compensate for technological unemployment. To test the working hypothesis, we developed a panel regression model for a sample of 28 European states. The results indicate that 99.5% of the variation in the labor market activity rate of people aged 15 to 64 years in the selected sample of states is explained by the model. This confirms that the development of e-Commerce and an increase in the percentage of technology-specialized human resources contribute to the increase in activity rate in the labor market. As a result, the labor market must be assisted in keeping up with technology by restructuring the education system, or introducing courses that maintain competitiveness and continuous development.

The Digital Economy and Society Index can be considered a complex indicator that measures the digital performance of the European Union. This indicator has undergone some methodological changes, precisely to be permanently aligned with the European Union’s development strategies but especially with technological development. The aim of the paper is to highlight the impact of the standard of living and its components on digital performance at the level of the European Union. Moreover, the paper will analyse the current state of digital performance at the level of the European Union. The results can serve as a policymaking tool to facilitate the implementation of the digitalisation project at the European level. In this article, hierarchical clustering was used to define groups of countries from the perspective of digitalisation. Ward’s algorithm determined four homogeneous clusters that were presented in the analysis. This approach serves as a hypothesis to test the correlation between digital performance and living standards. Thus, with the help of the linear correlation coefficient, a strong positive relationship was identified between the Human Development Index and the Digital Economy and Society Index. Moreover, at the level of the Human Development Index components, it was identified that individual well-being and education correlate linearly with the Digital Economy and Society Index; therefore, the analysis was completed with a multiple regression to verify this dependence. The last part of the case study is represented by the classic linear regression model, which confirms the hypothesis that living standards influence digital performance.