Based on the 2018 China Family Panel Studies data, this paper uses the OLS model, threshold regression model, and mediation effect model to analyze the influencing mechanism and degree of data capital on farmers’ income. The study found that data capital has a significant positive impact on farmers’ income, which can effectively promote farmers’ income. There is a nonlinear relationship between data capital and farmers’ income, and its marginal return increases with farmers’ human capital increasing. Social network plays a partial intermediary role between data capital and farmers’ income, that is, social network is an important channel for data capital to affect farmers’ income improvement. Based on the above conclusions, some reference suggestions are put forward.

With the intelligent development of the society and the development of the big data era, the network intelligence applications in various fields have deeply penetrated them, and colleges and universities, as the place where information technology is most widely used, have been profoundly affected by the network intelligence. In this context, besides the traditional use of digitalization, informatization, and networking to assist in managing students’ studies and life, the work of the main body of student management in colleges and universities is also gradually developing towards intelligence. In the research of this study, through the application and development of network intelligence, the intelligent research of college student management is carried out by using the technical advantages of massive data access, so as to improve the motivation of college student management subjects through intelligence, make students feel the orderly and reliable humanized management while improving the efficiency of student management, and provide sufficient technological guarantee for college management.