Recent research suggests that exposure to monetary cues strengthens an individual’s motivation to pursue monetary rewards by inducing the ‘market mode’ (i.e. thinking and behaving in accordance with market principles). Here, we examined the effect of market mode on social reward processes by means of event-related potentials (ERPs). Participants primed with monetary images or neutral images acted as advisors who selected one of two options for a putative advisee. Subsequently, all participants passively observed the advisee accepting or rejecting their advice and receiving a gain or loss outcome. After money priming, the feedback-related negativity (FRN) to the advisee’s gain/loss outcome was larger following incorrect as compared to correct advice irrespective of whether the advice had been accepted or rejected. A smaller P3 following incorrect advice showed only when the advice was rejected. After neutral priming, the FRN was larger for incorrect relative to correct advice only when the advice had been rejected. However, the P3 was larger for correct relative to incorrect advice irrespective of the advisee’s final choice. These findings suggest that the market mode facilitates early and automatic feedback processing but reduces later and controlled responding to outcomes that had been accepted.

The exertion of self-control is known to result in subsequent detrimental effects on prosocial behaviors. Moreover, certain studies have demonstrated that positive emotions could drive people to allocate more attentional resources for conducting prosocial behaviors. However, whether and how awe – one important type of positive incidental emotion – moderates the effect of exerting self-control on subsequent prosocial behaviors remains unclear yet. The anonymous economic dictator game is an effective index of prosocial behaviors. We examined the influence of exerting self-control on prosocial behavior and the moderating role of awe on the effect of exerting self-control on prosocial behaviors in two experiments (N = 280). We adopted the incongruent Stroop task to induce the exertion of self-control and participants were required to allocate money to others in the anonymous dictator game (Experiment 1). We used the narrative recall task paradigm to elicit the emotion of awe during the interval between Stroop tasks and the dictator game (Experiment 2). Results indicated that the exertion of self-control was detrimental to prosocial behaviors and awe weakened the detrimental effects of exerting self-control on prosocial behavior. We interpreted these results in terms of the protective inhibition of self-regulation and motivation (PRISM) model.

Psychological and physical-self are two important aspects of self-concept. Although a growing number of behavioral and neuroimaging studies have investigated the cognitive mechanism and neural substrate underlying psychological and physical-self-representation, most of the existing research on psychological and physical-self-representation had been done in isolation. The present study aims to examine the electrophysiological responses to both psychological (one’s own name) and physical (one’s own voice) self-related stimuli in a uniform paradigm. Event-related potentials (ERPs) were recorded for subjects’ own and others’ names uttered by subjects’ own or others’ voice (own voice-own name, own voice-other’s name, other’s voice-own name, other’s voice-other’s name) while subjects performed an auditory passive oddball task. The results showed that one’s own name elicited smaller P2 and larger P3 amplitudes than those of other’s names, irrespective of the voice identity. However, no differences were observed between self and other’s voice during the P2 and P3 stages. Moreover, an obvious interaction effect was observed between voice content and voice identity at the N400 stage that the subject’s own voice elicited a larger parietal N400 amplitude than other’s voice in other name condition but not in own name condition. Taken together, these findings suggested that psychological (one’s own name) and physical (one’s own voice) self-representation induced distinct electrophysiological response patterns in auditory-cognitive processing.

Previous studies have shown that temporal self-construal priming can modulate the empathic neural responses to others’ pain. However, little is known about the influences of the dispositional self-construal on empathic neural responses to others’ pain. The present study aimed to investigate neural correlates that underlie the modulation effect of dispositional self-construal on perception of others’ pain. Event-related potentials were recorded for pictures depicting the hands of strangers in painful or no-painful situations while subjects performed a pain judgment task. The regression analysis on behavioral data showed that the level of interdependent self-construal could positively predict behavioral ratings of perceived pain, but not the self-unpleasantness. The ERP results showed painful stimuli elicited decreased N2 amplitudes and larger P3 amplitudes than those by no-painful stimuli. Moreover, the level of interdependent self-construal (interdependence minus independence scores) could predict the amplitude differences on the P3 component (painful minus neutral stimulus conditions), but not the N2 component: the higher the level of the interdependent self-construal, the larger amplitude differences of P3 to painful stimuli (vs. no-painful stimuli). These findings extended previous studies by showing a clear modulation effect of the dispositional self-construal on empathic neural responses to others’ pain, and that this modulation effect occurred at the late cognitive evaluation stage indexed by the P3 component.