Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household’s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household’s members.

Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement and purchase decisions are influenced by product attributes, resulting in differences in segmentation. Therefore, this study aims to examine consumer involvement in various beef segmentation categories and their product attributes. This would enable the profiling of consumer segmentation based on their level and type of involvement. The data were collected through an unrestricted self-selected survey run among 303 consumer and 4 consumer segments were identified. Furthermore, the One-way ANOVA F-tests with post-hoc Tukey multiple comparison test of mean scores and Pearson's chi-squared were used to achieve the second objective. The results showed concerned-consumer and cautious-consumer segment place emphasis on the economic value of the product when making purchasing decisions. In contrast, there was no distinction between functional and symbolic values of involvement in each consumer segment. This indicates that concerned-consumer, cautious-consumer, indifferent-consumer and straightforward-consumer segment perceive the advantages of purchasing beef. Furthermore, the concerned-consumer segment scored high on all product attributes. This study found that consumer with high involvement may consider a variety of factors before purchasing a product. Nevertheless, a low level of consumer involvement has less information to be apprehensive about, and improved consumer service can assist the cautious-consumer and concerned-consumer segment by simplifying the various information considered. Also, the identification of consumer segment based on balancing their attitudes towards meat consumption is of fundamental importance for the development of strategies in the red meat sector. The formulation of the market orientation has implications for product differentiation and marketing communication strategies.

Foot and Mouth Disease (FMD) poses significant challenges to livestock management and agricultural economies worldwide. This study examines the effect of farmers’ sociodemographic factors on livestock infected with Foot and Mouth Disease (FMD) and analyzes its socioeconomic impact on smallholder farmers in Indonesia. This study collected data from 992 households (202 infected and 790 non-infected) in the special region of Yogyakarta province. The research used propensity score matching (PSM) treatment effect analysis to assess the socioeconomic impact of FMD outbreaks on smallholder farmers. Our results demonstrated that FMD significantly increased (p < 0.01) smallholder farmers’ social behavior, including knowledge, attitude, and practice (KAP). Furthermore, farmers whose animals are already infected with FMD must spend an additional IDR 258,000 to IDR 270,000 on treatment compared to non-infected ones. This study provides empirical evidence that farmer characteristics, including women’s decision-making, income, farming group, and cattle ownership, determine the likelihood of FMD infection, which implies that farmers with specific characteristics may heighten the risk of FMD infection. We concluded that FMD has changed social behavior and accelerated economic loss for smallholder farmers. Hence, farmers with animals at risk of FMD infection are prioritized in FMD control programs.

This research aims to examine the correlation between the attributes and consumer preference for yoghurt. This survey research uses a purposive sampling technique with the criteria age 15-24 years and experiencing to consume yoghurt. Data collection uses an interview approach with a questionnaire as an instrument. A total 257 young adult were selected for this study. The results revealed that consumer perception on yogurt attributes were in "high" categorized with taste, texture, product information, and bottle packaged were preferred to be chosen. Pearson’s R correlation analysis found that all attributes indicate a perfect positive linear relationship with consumer purchasing decisions on yogurt. The attribute that considers the respondents the most is product's information, and the correlation between the attributes and consumer's purchase intention is strongly positive. Thus, market potential and intention to consume yogurt through increasing the value of product attributes need to be assessed.

Food processing of livestock products such as meat and milk develops along with the development of the food processing industry. These foods include frozen, pasteurized, fried, condensed, dried, and canned food. This study aims to analyse the consumer preferences and the influence factor of processed food products. Primary data were collected from 360 sampled consumers. This study clearly indicates that 50 percent of respondents preferred processed food products. Nearly one-third of samples respondent (34.2%) all purchased of processed food products on once a week. Majority respondent was purchasing processed meat food because of quality (43.6%) tasted/preference (59.3%), price (27.6%), and following by brand and easy availability. And these situations were also similar patterns with processed food from dairy product. Almost all selected consumer factor characteristics shown significantly related to purchasing milk processed products, while only income is the majority of meat processed food. The results of this study indicate that the food processing industry of livestock products has great opportunities along with the interests and preferences of a consumer.