Environmental sustainability and climate change have become increasingly important in public debates and politics. This study examines the determinants of sport club members’ pro-environmental behavior in Germany. Theoretically, we draw on the theory of planned behavior, ecofeminism, and the luxury good hypothesis to explain the effects of individuals’ environmental consciousness, gender, and income on their pro-environmental behavior, respectively. Data collection took place in 2019 and 2020 via a nationwide online survey of active sport club members in five team/racket sports (n = 3038). Regression analyses were estimated to examine the determinants of two indicators of pro-environmental behavior, i.e., the monthly carbon footprint resulting from traveling to training sessions and pro-environmental actions. The results reveal that environmentally consciousness members behave more environmentally friendly, supporting the theory of planned behavior. Women have a significantly higher carbon footprint, but only in the model including the interaction with environmental consciousness, indicating that female gender only works in conjunction with environmental attitudes. Income is associated with a significantly higher carbon footprint for training, while it has no effect on pro-environmental actions related to club sport. The findings have implications for sport managers and policy makers.

To reduce global warming and climate change, the German government plans to implement a carbon tax, which will also affect sport organizations. This study investigates how much sport club members are willing to pay for environmental measures and how sport-specific, club-specific, environmental, and socio-demographic factors are associated with their willingness-to-pay. In 2019 and 2020, active adult sport club members in five team/racket sports were sampled using an online survey in Germany (n = 3036). The contingent valuation method was applied to estimate sport club members’ willingness-to-pay for environmental measures. Regression analyses were employed to investigate a set of factors that are associated with club members’ decision to pay at all and the amount of willingness-to-pay. The results show that 64.3% of respondents reported a positive willingness-to-pay. The average willingness-to-pay for environmental measures amounts to EUR 14.53 per year and to EUR 22.59 for those reporting a positive willingness-to-pay. The results of t-tests show that club members stating a positive WTP differ significantly from members who are not willing to pay anything in terms of sport-specific, club-specific, environmental, and socio-demographic factors. The logistic regression results indicate that the likelihood of reporting a positive willingness-to-pay increases with increasing environmental consciousness, educational level, weekly practice hours, identification and satisfaction with the club, and subjective well-being, while age has a U-shaped effect. The results of a Tobit model show that the amount of willingness-to-pay is positively determined by environmental consciousness, educational level, and satisfaction with the club. The findings suggest that the majority of club members are willing to pay higher membership fees for the implementation of environmental measures in sport clubs. Increasing members’ level of environmental consciousness through educational initiatives represents a way for sport policy and sport managers to help increase financial support for environmental measures among club members.

Individuals’ mental health and subjective well-being have become increasingly important in public health policy. The purpose of this study was to investigate the effects of pro-environmental behavior in sport and clubs’ perceived environmental quality on the subjective well-being of sport club members in Germany. Data were collected using an online survey of club members in five team/racket sports (i.e., basketball, football, handball, ice hockey, and tennis; n = 3,038). The outcome of interest is subjective well-being which is measured with the WHO-5 scale. Pro-environmental behavior in sport is captured by the monthly carbon footprint resulting from traveling to training sessions and pro-environmental actions in sport. The results of regression analyses show that pro-environmental actions in sport have a positive effect on members’ well-being. Individuals producing a higher carbon footprint when traveling to training sessions report lower well-being, but the effect is overlapped by pro-environmental actions in sport. Members who perceived their clubs’ environmental quality as higher scored higher on well-being. The number of weekly sport hours had an inverse u-shaped effect on well-being, with the diminishing returns by additional sport hours being offset by pro-environmental actions. Collectively, these findings suggest that protecting the natural environment goes hand in hand with individuals’ well-being and public health goals in the field of mental health.

In the context of leisure travel in sport, the United Nations’ Sustainable Development Goals to promote public health and combat climate change may be addressed simultaneously. This study investigates football spectators’ carbon footprint that is generated from traveling to the stadium. It also examines the effects of stadium travel and everyday pro-environmental behavior on spectators’ subjective well-being. The study uses data that were gathered from an online survey in Germany in 2021 (n = 1605). For a detailed carbon footprint assessment, spectators were allowed to indicate multiple transportation means if they switched them during their stadium journey. Seemingly unrelated regression models were calculated to examine the effect of transportation behavior (i.e., stadium travel) and everyday recycling, consumption, and energy-saving behavior on life satisfaction and happiness. Traveling to a home game caused an average carbon footprint of 7.79 kg CO₂-e per spectator, or 190.4 tons CO₂-e for all home game spectators. Regression results showed that sustainable consumption increased both well-being measures while recycling behavior only positively contributed to happiness. Stadium travel and energy-saving behavior showed no significant effect. These findings implicate that achieving both sustainable development goals can go hand in hand in some contexts of pro-environmental behavior, but not in all dimensions.

Sport governing bodies have played a special role in society during the first wave of the COVID-19 pandemic. Following stakeholder theory and consumption capital theory, this study investigated the actions of the German Bundesliga (DFL), Union of European Football Associations (UEFA), and the International Olympic Committee (IOC) during this phase as perceived by the German population and through the lens of corporate social responsibility (CSR). Based on a representative sample of the German resident population (N = 1,000), the study examined the individual characteristics that influenced the perceived CSR of these organizations and what population clusters emerged from this perception. The survey applied a CSR scale that was previously validated in a professional team sports context. The results confirmed the equally strong applicability of the scale to the sport governing context. Cluster analysis yielded three distinctive clusters, namely, “supporters,” “neutral observers,” and “critics.” Regression analyses and the cluster analysis identified those with frequent consumption and high involvement in sport as rating the actions of the three sport organizations more positively. They are also more strongly represented in the “supporters” cluster. In contrast, those threatened the most by the virus are overrepresented in the “critics” cluster.

Drawing on a rational choice framework, this study investigates fans’ stated preferences for (more) environmentally-friendly stadium travel (bicycles/e-scooters) on game days. Data from fans of a German Football Bundesliga club were collected using an online survey in 2021 ( n = 1,652). Travel preferences were assessed using the contingent behavior method. The results of regression analyses indicate that the likelihood of using environmentally-friendly transportation means increases with perceived benefits, while perceived costs decrease this likelihood. Specifically, perceived environmental benefits and being an environmental role model had a positive effect, while monetary, convenience, and time-related costs had a negative effect.