Porismita Borah

Dr. Porismita Borah

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Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 April 2011 in Journal of Communication
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PBPorismita Borah
Porismita Borah

26 March 2018 in Journal of Health Communication
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PBPorismita Borah
Porismita Borah
XXXizhu Xiao
Xizhu Xiao
Online sources not only permeate the information-seeking environment of the younger generation, but also have profound influence in shaping their beliefs and behaviors. In this landscape, examining the factors responsible for credibility perceptions of online information is fundamental, particularly for health-related information. Using a 2 (frames: gain vs. loss) × 2 (source: expert vs. non-expert) × 2 (social endorsement: high vs. low) randomized between-subjects experimental design, this study examines the effect of health message framing and the moderating effects of social endorsement and source type on credibility perceptions of Facebook posts. Testing across two issues––physical activity and alcohol consumption––findings indicate that the gain-framed message was perceived as most credible. Additionally, significant three-way interactions suggest that social endorsement and source type affect the relationship between message framing and credibility perceptions. Specifically, the findings demonstrate that a gain-framed message from an expert source with high number of ‘likes’ is considered the most credible message. These findings have significant implications for information gathering from social media sources, such as the influence of ‘likes’ on health information.

14 June 2012 in Communication Research
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PBPorismita Borah
Porismita Borah
The political blogosphere is replete with uncivil discussions and is apt to examine the influence of incivility on news frames. The present study brings in literature from incivility and framing effects and uses two experiments to examine the influence of incivility on news frames for democratic outcomes such as willingness to participate, online participation, openmindedness, and attitude certainty. Primary findings indicate the detrimental effects of incivility causing less openmindedness and more attitude certainty. At the same time, incivility causes more willingness to participate and online participation. More importantly, the findings demonstrate how incivility interacts with news frames. Implications for news framing effects in the social media landscape are discussed.

5 March 2021 in Public Understanding of Science
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XXXizhu Xiao
Xizhu Xiao
PBPorismita Borah
Porismita Borah
YSYan Su
Yan Su
Since the beginning of the COVID-19 pandemic, misinformation has been circulating on social media and multiple conspiracy theories have since become quite popular. We conducted a U.S. national survey for three main purposes. First, we aim to examine the association between social media news consumption and conspiracy beliefs specific to COVID-19 and general conspiracy beliefs. Second, we investigate the influence of an important moderator, social media news trust, that has been overlooked in prior studies. Third, we further propose a moderated moderation model by including misinformation identification. Our findings show that social media news use was associated with higher conspiracy beliefs, and trust in social media news was found to be a significant moderator of the relationship between social media news use and conspiracy beliefs. Moreover, our findings show that misinformation identification moderated the relationship between social media news use and trust. Implications are discussed.

24 May 2016 in Journal of Information Technology & Politics
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PBPorismita Borah
Porismita Borah
Although there is increasing research about the influence of political use of social networking sites on audience members, few studies have examined the content in candidates’ pages on these sites. To fully comprehend the impact of these online political messages, an analysis of the messages themselves is fundamental. The present study uses theoretical concepts from functional theory, political advertising, emotional appeals, and social endorsement to conduct a content analysis of the official Facebook posts of U.S. presidential candidates in 2008 and 2012 elections. Results demonstrate that John McCain and Mitt Romney attacked more, while Barack Obama acclaimed more. The Republican candidates used higher percentage of fear appeals, while Barack Obama used humor and enthusiasm in his posts. Implications are discussed.

18 July 2013 in Political Communication
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PBPorismita Borah
Porismita Borah
The anonymity and flexibility of the online world allows the free expression of views. This same anonymity and unconstrained expression can initiate uncivil debate. The political blogosphere is thus replete with uncivil discussions and becomes an apt context to examine the influence of incivility on news frames. Moreover, although there is an increasingly growing literature on framing, few have examined framing effects in the contemporary media landscape. Thus, the present study brings in literature from incivility and framing effects to examine the influence of incivility on news frames for perceptual outcomes. The study uses an experiment embedded in a Web survey. Findings show that incivility increases the credibility of a news article while decreasing political trust and political efficacy. Further, results demonstrate the interactions of incivility and news frames. For instance, news credibility is increased only in the value framed condition. And a combination of strategic frames and incivility results in the least political trust and external efficacy. Implications are discussed. [Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): stimulus material for the experiment.]