To travel in leisure is an emotional experience, and therefore, the more the information about the tourist is known, the more the personalized recommendations of places and attractions can be made. But if to provide recommendations to a tourist is complex, to provide them to a group is even more. The emergence of personality computing and personality-aware recommender systems (RS) brought a new solution for the cold-start problem inherent to the conventional RS and can be the leverage needed to solve conflicting preferences in heterogenous groups and to make more precise and personalized recommendations to tourists, as it has been evidenced that personality is strongly related to preferences in many domains, including tourism. Although many studies on psychology of tourism can be found, not many predict the tourists’ preferences based on the Big Five personality dimensions. This work aims to find how personality relates to the choice of a wide range of tourist attractions, traveling motivations, and travel-related preferences and concerns, hoping to provide a solid base for researchers in the tourism RS area to automatically model tourists in the system without the need for tedious configurations, and solve the cold-start problem and conflicting preferences. By performing Exploratory and Confirmatory Factor Analysis on the data gathered from an online questionnaire, sent to Portuguese individuals from different areas of formation and age groups (n = 1035), we show all five personality dimensions can help predict the choice of tourist attractions and travel-related preferences and concerns, and that only neuroticism and openness predict traveling motivations.

To support Group Decision-Making processes when participants are dispersed is a complex task. The biggest challenges are related to communication limitations that impede decision-makers to take advantage of the benefits associated with face-to-face Group Decision-Making processes. Several approaches that intend to aid dispersed groups attaining decisions have been applied to Group Decision Support Systems. However, strategies to support decision-makers in reasoning, understanding the reasons behind the different recommendations, and promoting the decision quality are very limited. In this work, we propose a Multiple Criteria Decision Analysis Framework that intends to overcome those limitations through a set of functionalities that can be used to support decision-makers attaining more informed, consistent, and satisfactory decisions. These functionalities are exposed through a microservice, which is part of a Consensus-Based Group Decision Support System and is used by autonomous software agents to support decision-makers according to their specific needs/interests. We concluded that the proposed framework greatly facilitates the definition of important procedures, allowing decision-makers to take advantage of deciding as a group and to understand the reasons behind the different recommendations and proposals.

In this paper, we propose the development of a novel personalized tourism platform incorporating artificial intelligence (AI) and augmented reality (AR) technologies to enhance the smart tourism experience. The platform utilizes various data sources, including travel history, user activity, and personality assessments, combined with machine learning algorithms to generate tailored travel recommendations for individual users. We implemented fundamental requirements for the platform: secure user identification using blockchain technology and provision of personalized services based on user interests and preferences. By addressing these requirements, the platform aims to increase tourist satisfaction and improve the efficiency of the tourism industry. In collaboration with various universities and companies, this multinational project aims to create a versatile platform that can seamlessly integrate new smart tourism units, providing an engaging, educational, and enjoyable experience for users.