Dr Hanim Misbah is a lecturer at the Faculty of Economics and Muamalat, USIM. She has a PhD in Marketing from The University of Edinburgh, Scotland, and had earlier education at Universiti Kebangsaan Malaysia for her MBA and Universiti Utara Malaysia for her first degree in Business Administration. She has 20 years of experience and her interest in the Financial Services sector especially in consumer behavior in the Islamic Banking environment, Islamic marketing and Islamic Philanthropy has contributed to her active engagement in teaching and consulting work in those areas. She has a professional affiliation with IBFIM and was appointed as an IFP certification, training, and program coordinator. Awarded as one of the USIM’s Graduate Employability (GE) Islamic Financial Planning (IFP) training providers in collaboration with Islamic Banking and Finance Institution Malaysia (IBFIM).