In recent years, live-streaming commerce has witnessed remarkable global growth, catalyzed in part by the COVID-19 pandemic. TikTok, originally a video-sharing app, has undergone rapid expansion and now offers livestreaming capabilities. This review aims to explore how TikTok livestreaming is reshaping the marketing landscape. The objective is to uncover the advantages of TikTok livestreaming for various stakeholders, shedding light on its potential implications for marketers, customers, and content creators. A comprehensive examination of existing literature was conducted, analyzing studies, reports, and academic papers. The analysis focused on the multifaceted benefits of TikTok live streaming for marketers, customers, and content creators. It also considered practical implications for businesses utilizing this platform. TikTok livestreaming fosters real-time engagement between marketers and customers, leading to enhanced trust and more effective product demonstrations. It appeals to younger demographics, offering a valuable marketing avenue. For customers, it facilitates interactive, informative, and emotionally engaging shopping experiences. Content creators can leverage TikTok live streaming to monetize their content and deepen connections with their audience, enhancing brand exposure. In conclusion, TikTok livestreaming is reshaping e-commerce by facilitating immersive, interactive, and trust-building experiences for marketers, customers, and content creators. Marketers should focus on quality interaction, product presentation, and partnering with suitable content creators. Collaborations with influencers should consider credibility and alignment with brand values. Leveraging TikTok's livestreaming capabilities offers the potential to cultivate customer loyalty and retention, transforming conventional marketing paradigms in the process.

Obesity is a significant public health issue as it seems to be the cause for high blood pressure, diabetes?and other health problems. The human body cannot function efficiently if it has high body mass index?score. According to the National He...

This article provides a comprehensive review of existing literature on the role of anchor or streamer characteristics in influencing impulse purchase decisions within the context of livestreaming commerce. Driven by the expansion of e-commerce, the popularity of impulse purchases has grown rapidly, particularly in the context of livestreaming commerce. Anchor or streamer characteristics, particularly attractiveness and professionalism, have been demonstrated to have a significant impact on impulse purchases in livestreaming commerce. Researchers have also discovered that the attractiveness of an anchor or streamer influences customers' trust, enjoyment, and emotional connections. On the other hand, professionalism increases consumers' trust, satisfaction, and purchase intentions. Given the larger benefits provided by attractiveness and professionalism factors, livestreaming marketers should take proper efforts to leverage these benefits. Online livestreaming marketers should also recruit and identify attractive anchors or streamers who are both beautiful and handsome for their livestreaming operations. However, even though an attractive anchor or streamer can help people make impulse purchases during livestreaming, relying too much on physical attractiveness can make other qualities, like knowledge and interaction, less important. Thus, the function of attractiveness should be combined with other things, like the type of product being promoted, trustworthiness, and knowledge factors. As for professionalism factors, anchors or streamers must continue to improve their understanding of the product's qualities (e.g., selling points, usage methods) to be more competent while endorsing it. To make live streaming more interesting and get people to buy products, anchors or streamers can share personal or professional opinions, experiences, and stories while answering viewers' questions. To balance professionalism and attractiveness, it is also recommended that anchors or streamers pay attention to social presence, since this is also one of the factors that leads to impulse purchase decisions in livestreaming commerce. Finally, this conceptual review paper has also concluded that the efficacy of professionalism and attractiveness attributes of attractiveness may vary based on regional and cultural differences.

The advent of Buy Now Pay Later (BNPL) services has precipitated a paradigm shift in consumer financing, ushering in a new era of flexible payment options within the digital commerce landscape. While substantial research has been conducted on conventional BNPL models, there has been limited exploration of Shariah-compliant alternatives that are in alignment with Islamic financial principles. As demand for ethical, interest-free financing increases, Shariah-compliant BNPL emerges as a viable alternative to conventional credit-based systems. However, a comprehensive examination of the influence of religious values on consumer behaviour, particularly within the context of Islamic finance, remains a significant gap in the current literature. This paper critically reviews existing research on BNPL adoption and ethical financial practices, identifying notable gaps, especially regarding consumer awareness of Shariah-compliant options and their decision-making processes. By synthesizing the findings of previous studies, this paper identifies significant theoretical limitations and puts forward recommendations for future research directions. A more profound comprehension of the factors influencing the adoption of Shariah-compliant BNPL is imperative for enhancing financial literacy, fostering consumer trust, and promoting sustainable ethical finance. This study makes a significant contribution to the expanding domain of Islamic fintech by offering actionable insights for policymakers, financial institutions, and researchers who aim to develop and promote inclusive, Shariah-compliant financial solutions.

This research reviews the educational benefits of social media for students, focusing on two key aspects: providing user-generated content and improving academic performance. A review of recent literature reveals that platforms like YouTube, TikTok, and Facebook offer diverse learning opportunities across subjects and support various learning styles through multimedia content, enhancing engagement and knowledge retention. Social media facilitates collaborative learning, enabling peer-to-peer interactions and fostering critical thinking skills. Studies show improved academic performance when social media is integrated into learning. The interactive nature of these platforms allows students to recognize context and memorize content for longer periods. The limitation of this research is further highlighted in the paper. This research recommends further empirical studies to validate the benefits outlined and explore additional factors influencing social media's educational impact. The integration of social media into education represents a significant shift in learning approaches, offering innovative ways to present educational content aligned with digital natives' preferences. While challenges exist, the strategic implementation of social media in educational settings holds promise for substantial improvements in academic outcomes. The integration of TikTok and YouTube into online learning environments offers significant benefits for students across diverse subjects. Educators should incorporate these platforms into their curricula to create more engaging and interactive learning experiences, particularly in science, technology, and engineering fields. Ongoing research and refinement are crucial to leveraging these tools effectively, ensuring they enhance rather than detract from the learning experience.