Since its introduction, live e-commerce has shown rapid growth, especially in regions such as China, where the total market size has exceeded trillions of RMB. However, e-commerce live streaming has also caused widespread consumer impulse-buying behaviour during the development process. Therefore, based on stimulus–organism–response theory, from the perspective of human–computer interaction, this paper develops an impulse-purchase model for live e-commerce consumers, uses partial least squares structural equation modelling to process and analyse 339 valid questionnaires and, finally, validates the proposed hypotheses. The findings show that consumers’ visual appeal, perceived arousal and engagement play a mediating role in the relations among interface design, live atmosphere and impulse purchase. To promote the sustainability of a live-streaming economy, live-streaming platforms need to design attractive live-streaming interfaces, build a pleasant live-streaming atmosphere and enhance consumers’ positive emotions, while preventing their irrational purchasing behaviour. An in-depth analysis of the formation mechanism of this behaviour can help in alleviating the limitations of the lack of rich research results and a single perspective in this field. In addition, it can help stakeholders promote the sustainability of e-commerce live streaming in practice.

With the massive expansion in live streaming, enhancing the sustained engagement of users has become a key issue in ensuring its success. This study examines the relationship between real-time interaction, user perceptions, user intention to keep using live streaming, and whether this relationship differs between a live and a virtual live streaming environment. Using partial least squares (PLS) structural equation modelling (SEM), this paper analyses 240 valid questionnaire responses and finds that there is a link between real-time interactions, visual stimuli, and users’ sustained engagement. This shows that users’ active interactions while watching live streaming videos significantly affect their perceptions of social presence and trust, which in turn, affect their sustained engagement behaviour. These effects were found to vary with differences in the live streaming environment. The findings of this paper will play a positive role in understanding the differences between various live streaming environments, in optimizing the design of live streaming content and in improving the perceptions of emotional warmth by live streaming users.

Purpose: Based on cognitive evaluation theory and gamification affordances, this study aims to understand how gamification affordances influence users’ intention to engage in sustainable behaviour and how new trends in Ant Forest influence its impact on green intrinsic motivation to support sustainable behaviours.Design/methodology/approach: The authors developed a research model to explore the mechanisms underlying gamification affordances, psychological needs and green intrinsic motivation. Partial least squares structural equation modelling was used to assess the survey data (n = 393) and test the research model.Findings: The results show that different gamification affordances can satisfy users’ needs for autonomy, competence and relatedness, which positively influences their green intrinsic motivation and engagement in sustainable behaviours. However, some affordances, such as competition, might negatively impact these psychological needs.Originality/value: This research updates information system research on environmental sustainability and the Ant Forest context. The authors provide a new framework that links gamification affordances, psychological needs and sustainable behaviour. The study also examines changing trends in Ant Forest and their implications.

The higher education system refers to the organisational structure of higher education institutions and the staff and infrastructure needed to provide postsecondary education. To better develop a country or region’s higher education system, administrators need to have a handle on the current state of the system, which requires regular and realistic assessments of the quality and sustainability of higher education. Thus, this study constructed a quality-sustainability model (QSM) for national higher education. Nine countries with developed higher education and 13 indicators were selected to reference higher education quality and sustainability globally. Principal component analysis (PCA) was used to downgrade these 13 indicators and extract the factor coefficient score matrixes. Of these, four principal components were used for further analysis. Each sub-indicator is assigned weights by the entropy weighting method (EWM) to obtain a quantifiable QSM. The model innovatively includes indicators such as “academic integrity” and is applied experimentally to data from nine countries to analyse the strengths and weaknesses of their higher education systems. The study found that each country’s education system has different strengths, and by comparing and summarising them, the findings can guide the development of future-oriented higher education. This study has made some development recommendations based on the model by combining multidisciplinary theories. The study enriches existing methods for assessing the quality of higher education and identifies the weaknesses and directions for the development of higher education in some developed countries.