Overwhelming evidence shows that overconsumption of meat is bad for human and environmental health and that moving towards a more plant-based diet is more sustainable. For instance, replacing beef with beans in the US could free up 42% of US cropland and reduce greenhouse gas emissions by 334 mmt, accomplishing 75% of the 2020 carbon reduction target. We summarise the evidence on how overconsumption of meat affects social, environmental and economic sustainability. We highlight the social, environmental and economic effectiveness of a range of dietary interventions that have been tested to date. Because meat eating is embedded within complex cultural, economic, and political systems, dietary shifts to reduce overconsumption are unlikely to happen quickly and a suite of sustained, context-specific interventions is likely to work better than brief, one-dimensional approaches. We conclude with key actions needed by global leaders in politics, industry and the health sector that could help aide this dietary transformation to benefit people and the planet.

Precision agriculture (PA) technologies offer a potential solution to food security and environmental challenges but, will only be successful if adopted by farmers. Adoption in China lags behind that in some developed agricultural economies despite scientifically proven benefits of PA technologies for Chinese agriculture. Adoption is dependent on farmer attitudes and perceptions towards PA technologies. An exploratory qualitative study using in-depth interviews was conducted with Chinese arable farmers (n = 27) to explore their perceptions towards and adoption intentions of PA technologies in two Chinese provinces (Hebei and Shandong). A thematic analysis revealed five central themes to have emerged from the data, these were: “socio-political landscape”, “farming culture”, “agricultural challenges”, “adoption intentions (barriers/facilitators” and “practical support mechanisms”. All were likely to influence the level and rate of adoption of PA technologies amongst family farmers in China. The research revealed an openness to the potential of PA technologies amongst family farmers, although there was heterogeneity in the perceptions of PA technology and willingness to adopt. Improved rates of adoption will be achieved by reducing the barriers to adoption, including the need for low-cost PA applications that can be applied at small scale, improved information provision, financial support mechanisms including more accessible subsidies and credit, and reliable, regulated and affordable service provision.

Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.

Unlocking the digital potential of the UK's rural areas is important for the future of rural businesses, rural communities and the UK economy as a whole. The use of digital technologies is yielding new opportunities for businesses, including those located rurally, to enhance business growth and economic development, which significantly contributes to UK prosperity. However, businesses, especially small and medium-sized enterprises (SMEs), in rural areas are often digitally disconnected due to inferior digital connectivity and digital exclusion, including lack of internet access and lower levels of digital literacy. Therefore, this paper provides a better understanding of the rural digital economy, highlighting key digital challenges and opportunities for rural businesses in the UK. An extensive review of both academic and non-academic literature is conducted to identify key digital challenges, digital opportunities, and solutions to overcome the digital disadvantage for rural businesses in the UK in the digital age. Our review emphasises the effectiveness of public sector market interventions in developing broadband infrastructure and smarter digital training and skills development to help address digital deprivation in rural areas. A series of policy recommendations is then formulated to support rural business growth in the digital age and contributing to debates regarding smart rural development in rural areas. This paper has potential limitations due to a non-systematic literature review. Therefore, we recommend applying a systematic review as well as empirical and place-based research to explore the emerging themes of this study for future research.

Plant nitrogen (N) information has widely been estimated through empirical techniques using hyperspectral data. However, the physical model inversion approach on N spectral response has seldom developed and remains a challenge. In this study, an N-PROSAIL model based on the N-based PROSPECT model and the SAIL model canopy model was constructed and used for retrieving crop N status both at leaf and canopy scales. The results show that the third parameter (3rd-par) retrieving strategy (leaf area index (LAI) and leaf N density (LND) optimized where other parameters in the N-PROSAIL model are set at different values at each growth stage) exhibited the highest accuracy for LAI and LND estimation, which resulted in R² and RMSE values of 0.80 and 0.69, and 0.46 and 21.18 µg·cm⁻², respectively. It also showed good results with R² and RMSE values of 0.75 and 0.38% for leaf N concentration (LNC) and 0.82 and 0.95 g·m⁻² for canopy N density (CND), respectively. The N-PROSAIL model retrieving method performed better than the vegetation index regression model (LNC: RMSE = 0.48 − 0.64%; CND: RMSE = 1.26 − 1.78 g·m⁻²). This study indicates the potential of using the N-PROSAIL model for crop N diagnosis on leaf and canopy scales in wheat.

Value chain analysis (VCA) calculated the financial effects on food chain actors of interventions to improve animal health and welfare in the intensive pig sector. Two interventions to reduce production diseases were studied. A generic chain diagram of linkages between stakeholders and value-added dimensions was designed. Data on structure and financial performance were collected for the sector. The production parameters and financial effects of the interventions were then described to illustrate impact on the supply chain. The effects of the interventions were also assessed at market level using economic welfare analysis. The sectors in Finland and the UK are small in farm numbers and few companies produced much of the output in a largely vertically-integrated structure. The most beneficial intervention in financial terms to farmers was improved hygiene in pig fattening (around +50% in gross margin). It was calculated to reduce the consumer price for pig meat by up to 5% when applied at large, whereas for improved management measures, it would reduce consumer price by less than 0.5%. However, the latter added value also through food quality attributes. We show that good hygiene and animal care can add value. However, evaluation of the financial and social viability of the interventions is needed to decide what interventions are adopted. The structure of supply chains influences which policy measures could be applied. Of the two interventions, improved pig hygiene had the largest potential to improve efficiency and reduce costs. The studied interventions can also provide new business opportunities to farms, slaughterhouses and food sector companies. More evidence is needed to support public policies and business decision-making in the sector. For this, evidence on consumer attitudes to production diseases is needed. Nevertheless, the study makes an important contribution by showing how improvements in health and welfare benefit the whole chain.