Bank branch performance evaluation is a difficult endeavour. Some of the main reasons for this difficulty are the complexity inherent in the variety of aspects considered in the evaluation, and the multiple and conflicting interests of the different stakeholders involved. In this paper, we show how cognitive mapping and measuring attractiveness by a categorical-based evaluation technique can be used to support the evaluation of bank branches through the development of multidimensional performance evaluation systems, and to deal explicitly with the trade-offs between the different dimensions of performance and interests of different stakeholders. A case study is discussed where these techniques are used in a constructive way, making the learning activity easier and introducing transparency in the decision-making process. The strengths and weaknesses of the integrated use of these two operational research techniques in this context are also discussed

In the long run, tourism competitiveness depends on the sustainable use of territorial assets: the differentiation of destinations depends on the integration of cultural and natural resources into the tourism supply, but also on their preservation over time. The link between competitiveness and sustainability is the staring point for our analysis of the relationships between regional tourism competitiveness, the dynamics of tourism demand and investment and the existence of natural resources and cultural assets in European regions, by using advanced spatial econometric techniques. Despite the close relationship between tourism activities and the characteristics of the territory, the application of methods of spatial analysis methods in tourism studies is still scarce and the results of this work clearly show their potential for this field of research. Among the main findings of this paper, it was observed that natural resources do not have the expected positive impacts on regional tourism competitiveness and that European regions with more abundant natural resources are often developing unsustainable forms of mass tourism, with low value added and scarce benefits for the host communities. The existence of spatial correlation effects suggests that positive spillovers arising from tourism dynamics in neighbourhood regions prevail over potential negative effects related to the competition between destinations. Policy and managerial implications of these results are discussed and further research questions are suggested.

Remarkable progress has occurred over the years in the performance evaluation of bank branches. Even though financial measures are usually considered the most important in assessing branch viability, we posit that insufficient attention has been given to other factors that affect the branches’ potential profitability and attractiveness, such as: location features, trade area characteristics and facilities management. Based on the integrated use of cognitive maps and multiple criteria decision analysis, we propose a framework that adds value to the way that potential attractiveness criteria to assess bank branches are selected and to the way that the trade-offs among those criteria are obtained. This framework is the result of a process involving several directors from the five largest banks operating in Portugal, and follows a constructivist approach. Our findings suggest that the use of cognitive maps systematically identifies previously omitted criteria that may assess potential attractiveness. The use of multiple criteria techniques clarify and add transparency to the way trade-offs are dealt with. Advantages and disadvantages of the proposed framework are also discussed.