Dr. N.L. Balasudarsun is an associate professor in Marketing at Symbiosis Institute of Business Management, Bangalore, Symbiosis International (Deemed University). His educational qualifications are MBA, MSc and PhD in E-Commerce Behavior from Bharathiar University. He completed extensive Faculty Development Program in Management from Indian Institute of Management (IIM), Indore and Certificate in Teaching Course from Stamford College, Kuala Lumpur, Malaysia. He has worked in marketing, hospitality and export organizations for 6 years in India. His area of specialization is marketing, consumer behavior, neuromarketing and international business that equate to about 17 years in various business schools including Stamford College, Malaysia, TMC Academy, Singapore, MDIST University, Uzbekistan and PSG Institute of Management, Coimbatore, India. He has published several research articles in national and international journals. He has research interest in digital marketing, consumer behavior, neuromarketing and agribusiness. He has visited several leading universities across the globe including Multimedia University, Malaysia, National University of Singapore, University of Toledo, Harvard Business School, MIT, Binghamton University and Northeastern University, U.S.A. for academic collaboration and institutional building.