Purpose: This study examines consumer online purchase behaviour in the Nigerian fashion industry.Design/methodology/approach: A cross-sectional study was conducted with a total useable sample size of 241 respondents contacted through on-site visitation. Descriptive and inferential statistics were used to test the influence of customer value on online purchase behaviour in the fashion industry.Findings: Consumer values are categorised into terminal (happiness, love and satisfaction) and instrumental (time-saving, price-saving discount, service convenience and merchandise assortment) values. The findings show that both values have significant influence on online consumer purchase behaviour, while fashion consciousness moderates the relationship between consumer values and online purchase behaviour.Practical implications: Online fashion retailers should focus on increasing the terminal and instrumental values of their products and making available goods that meet the needs of different generational cohorts in society.Originality/value: Studies have examined various factors, for example, consumer values that are determinants of consumer online purchase in the fashion industry; however, there has been limited focus on the nature of fashion and online purchasing in emerging markets, particularly those in Sub-Saharan Africa.
Shopping malls contribute significantly to a nation’s economic activities, as demonstrated by the significant investment in sub-Saharan Africa’s retail industry. The impact of shopping malls on communities’ socio-economic conditions cannot be overlooked, as they have implications for employment opportunities, national income, and infrastructure development. However, as the number of malls in urban areas increases, it is important for retail operators to understand the factors that attract and sustain customer loyalty. This study adopts a regression analysis approach to identify the factors influencing customer loyalty in shopping malls. Mall environment and mall values were used as predictors of customer loyalty. The study was conducted in Lagos State, Nigeria, due to the prevalence of shopping malls and the nature of the urban settlement. A survey of 300 respondents was conducted, with 277 responses found usable. The findings indicate that the mall value has a significant positive effect on customer loyalty, but the mall environment does not. However, there is a significant and positive joint effect of both the mall value and mall environment on customer loyalty. Additionally, the study finds that age plays a major role in mediating these predictive relationships. The practical implication for shopping mall investors and operators in Africa’s retail market is provided.
17 November 2018 in Journal of Operations and Supply Chain Management
Identification of the causes of supply chain risks is a logical step towards its effective management. The purpose of this study is to explore the causes of supply chain risks, their impacts, and the mitigating strategies used among the manufacturing firms in Nigeria. An exploratory qualitative multiple case research methodology combined with the quantitative content analysis is used for this study. A sample of ten manufacturing firms cutting across three different sub-sectors (Pharmaceutical & Health, Food & Beverage, and Conglomerate) was chosen for the study. Partial and complete open-ended questions in the interview guide were used for the interviews conducted among the respondents. The study revealed the common causes of supply chain risks in manufacturing firms in Nigeria which include; transportation delays, variation in raw material prices and quantities, unexpected customer demands, and constant power outages.
This study aims to identify if and how Industry 5.0 technologies support achieving Sustainable Development Goal (SDG)-2 in relation to agri-food supply chains. This research employs an agri-food supply chain-oriented approach to backcasting the SDGs in which Industry 5.0 is considered to comprise discontinuous innovations. The focus is on analysing six dominant consumer trends expected to continue into 2030. Agri-food supply chains need to advance beyond linear distribution within information silos to digital transformation (Industry 5.0) to be able to achieve SDG-2 by 2030. Using agri-food supply chain strategies to offset world hunger by the backcasting method is methodologically lmited by the quality and diversity of data available. The theoretical scope of the study is limited to six dominant trends in consumer demand that are expected to continue into 2030. The theoretical contribution explains the strategic process by which agri-food supply chains can implement Industry 5.0 technologies towards the achievement of the SDGs using the knowledge-based theory of the firm extended to supply chains. This research contributes to advancing progress on SDG-2 and related SDGs. Business and other stakeholders will better understand the process of implementing Industry 5.0 technologies to reflect the ambitions of SDG-2 related to consumer trends.
This conceptual study aims to explore supply chain fairness and capabilities in support of Sustainable Development Goal 12 (SDG-12): responsible consumption and production. The research establishes a framework to inform the linkage of fairness with capabilities and social sustainability. This study employs the integrative literature review (ILR) method to critically evaluate the current literature with regards to fairness, supply chain capability, and social sustainability. Forty-eight articles informed the results presented in this study. Utilising the ILR method, we observed that extant literature has rarely examined how the principle of fairness might favourably impact supply chain capabilities, including agility, flexibility, redundancy, and collaborative efforts for advancing socially sustainable practices. The conceptual framework established in this research study is limited without further empirical investigation of the proposed link between fairness in supply chain, supply chain capabilities, and social sustainability. This study explored the relationship between fairness, supply chain capability, and social sustainability with emphasis on SDG-12 based on the dynamic capability and stakeholder theories. It plays a significant role in advancing progress towards SDG-12. By encouraging fair and capable supply networks, businesses and stakeholders can develop sustainable and equitable supply chains that contribute positively to societal well-being and resource efficiency.