Professor Robert Wolny. Vice-Rector for Development and Cooperation with the External Environment at the University of Economics in Katowice. Head of the Department of Digital Economy Research. Head of the postgraduate program Culture Manager. In the years 2012–2021, Director of the Research and Development Center at the University of Economics in Katowice. In the years 2016–2020, Vice-Dean of the Faculty of Economics and the School of Undergraduate and Graduate Studies. Author of over 160 scientific publications. Principal investigator and collaborator in numerous scientific and applied research projects. Member of: the ERECO-PGV research network; the Polish Scientific Society for Marketing; the Polish Society of Market and Opinion Researchers; and the Program Council of the Chorzów Entertainment Theatre. His scientific interests focus on e-services and the behavior of market entities in the digital economy.