In the e-tourism era, online customer reviews with pictures, textual comments, etc. have become a significant information source affecting customers’ purchase intention and behavior. Big data analytics with text mining, semantic network analysis and factor analysis, and regression analysis were applied to help understand cruiser experience and its relationship to cruiser satisfaction in the Asian cruise market through online cruiser reviews. Research results confirmed the dimensions of cruise experience from previous studies, while more importantly, “Onshore attributes” was explored in this study using the insight of big data, which was never investigated as a facet of cruise experience previously.

There is an increasing number of metabolic syndrome (MetS) patients worldwide, and there is no exception in South Korea. The risk complications of metabolic syndrome have been investigated by many previous research studies, while no data on any current trends of MetS are available. Therefore, the present study investigates the recent prevalence of MetS and its associated risk complications in Korean adults by using the Korean National Health and Nutrition Examination Survey (KNHANES). The Survey respondents (n = 4744) were adults over the age of 30, and they had participated in KNHANES 2016, which is a health survey of a national representative sample of non-institutionalized civilian South Koreans. The cross-tabulation analysis was applied to figure out the general characteristics impacting on the prevalence of MetS; furthermore, the odds ratios and 95% confidence intervals (CIs) using multivariate logistic regression analysis were presented for the risk complications of MetS. Findings from this study indicated that subjective health status, family structure, age, income level, use of nutrition labelling and gender showed significant connections with the prevalence of MetS. The risk diseases, stroke (OR = 2.174, 95% CI = 1.377–3.433, p < 0.01), myocardial infarction (MI) (OR = 2.667, 95% CI = 1.474–4.824, p < 0.01) and diabetes (OR = 6.533, 95% CI = 4.963, p < 0.001) were explored and verified attributable to the prevalence of MetS. The findings in this study suggest that sociodemographic characteristics-concentrated strategies are vital to prevent the prevalence of MetS in South Korea, and relative risk complications ought to be cautiously dealt with as well.

With the popularity of the internet and the rapid growth of user-generated content facilitated by various platforms of social media, online reviews have become an important source of information for customers to obtain product information and affect their purchasing decisions in the service industry. The accelerated development of bed-and-breakfasts (B&Bs) in the context of a rural revitalization strategy implies a shift in people’s demand from standardized to personalized accommodation. From the first establishment to the well-developed industry, the competition among diverse B&Bs is getting fiercer, and it is essential for business operators to understand their customers deeply and timely. Therefore, online reviews posted by customers freely and in real time were adopted to explore key dimensions reflecting customer experience and examine their relationship with customer satisfaction, which is a vital antecedent for customer loyalty, repurchase intention, etc. A total of 8,691 reviews from Ctrip were collected and then used for extracting relative insights and cognition by qualitative and quantitative analysis. Consequently, several implications for future research development and practical application are discussed for service promotion and development of the B&B industry. Funding: This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2022S1A5A2A03052622).

Unlike standardized hotels B&Bs not only provide customers with lodging services but also serve as a space for them to relax or to satisfy their pursuit of emotional experience, and so on. The present study was conducted to more fully understand B&Bs' psychological impact on their attitude and loyalty from the perspective of tourists' image congruity and perceived value. A valid sample of 609 respondents obtained by convenience sampling was analysed using PLS‐SEM. The results show that, except for the association between self‐image congruity and customer attitude, all hypothesized relationships among the research variables are confirmed. Moreover, the impact of customers' age was verified as moderating the association between customers' image congruity and perceived value. Collectively, a research paradigm for future research is provided and its implications for industry development are fully discussed.

Hanfu, in addition to its utilitarian function, is more like a medium or symbolism for tourists to express their social or cultural identity and one of components of contemporary fashion culture which has attracted an increasing number of tourists to wear when they travel. Understanding tourists’ behavioral intention of wearing Hanfu is of great significance in the development of destination management strategies to attract more tourists. Therefore, this study explores the formation mechanism of tourists’ behavioral intention based on the use and gratification theory and the introduction of perceived authenticity. Five motivational factors, namely, entertainment, self-presentation, social, aesthetic and national cultural confidence, were refined through in-depth interviews. Afterwards, the empirical investigation of 679 samples to testify the impacts of these motivational factors with the mediating effect of tourists perceived authenticity on tourists’ behavioral intention has been conducted. Consequently, except tourists’ self-presentation gratification doesn’t correlate with perceived authenticity, all other factors covering tourists’ entertainment, self-presentation, social, aesthetic and national cultural confidence motivations were verified to positively affect tourists perceived authenticity and their behavioral intention. Moreover, tourists perceived authenticity were determined to mediate the correlation between tourists’ social/aesthetic gratification and behavioral intention. Collectively, the research findings would help establish destination management strategies related to establishment of Hanfu-related activities or festivals.