This paper presents an analysis of innovations in the biometrics market, which have started to play a very important role in personal identification and identification systems. The aim of the study was to analyze current customs and opinions regarding payment methods, as well as to identify threats and opportunities for new biometric solutions in this area. First, the history of the biometrics market is presented. Acceptance patterns of new technologies are explored and modified. The authors used literature reviews, qualitative research (focus groups), and quantitative research (questionnaire survey) as methods. The main value and importance of biometrics is the uniqueness of biometric patterns (e.g., face, fingerprint, iris, etc.), which takes the security of these systems to a new level. The results of the quantitative study based on the qualitative survey show positive verification of the hypothesized reasons; e.g., importantly, that the age of potential users of biometric payments influences the fear about personal data. Fear of losing personal data affects the perceived safety of biometric payments. Perceived security has a very strong influence on attitudes towards biometric payments, which is the strongest predictor of behavioral intention to use biometric payments.