This research study aims to achieve a developing country’s sustainable development in the clothing industry by exploring consumer behavior to a willingness to purchase organic cotton clothing (OCC) and apparel retailers’ responsibilities. Organic cotton clothing development in the fashion industry could play an important role in textile and environmental pollution and create new business opportunities for green clothes. Survey data was collected from top cities in Bangladesh, and 303 useable responses were collected (81.5% male and 18.5% female). In our survey, 60.7% of the participant was employed. This research model was inspired by the Theory of Reasoned Action (TRA) and added some new variable that influences purchase willingness under OCC fashion in developing countries like Bangladesh. The findings of this study stated that consumer environmental concerns and consumer attitudes positively impact the OCC purchase willingness of Bangladeshi consumers. Also, the authenticity and fashionable of OCC products have a significant impact on Bangladeshi consumer purchase intention. Product Performance found an indirect effect on Bangladeshi consumers’ intention. Furthermore, this study will find that the Bangladeshi market is already very aware of the sustainability movement and concerned about environmental issues. Retailers should focus more on environmental awareness of OCC textile and authentic OCC items. Also, this study will update previous research findings on consumer attitudes toward OCC fashion in the Bangladesh market.

Female undergarments and shapewear has been of relevance to the culture and lifestyle of various generations in the past evolving from the use of metal corsets, whale bones, control-top pantyhose, and now the panty girdle. Shapewear has been a pivotal feature of the female outlook and fashion; thus forming an essential part of the everyday apparel of today’s woman. Over the years shapewear has taken very different forms, some close to what could be described as torcher (causing physical pain and ill-health in women), with others being comfier as it fulfills its purpose of projecting the desired feminine stature. As such, this study was developed to examine the effect and comfortability of modern shapewear, particularly Panty girdles. A questionnaire was developed and delivered to a sample of 500 nurses in the city of Accra -Ghana (West Africa) to solicit data on the use of panty girdles. The findings of the study revealed that panty girdles were generally comfortable and presented no significant interruptions to work performance for Ghanaian nurses. Further, the study showed that panty girdles were effective in shaping the body of their users. However, the data reveals that there is a significant association between the type of panty girdle used and the levels of comfort experienced users. In the future, the four selected panty girdles will be experimented to show the scientific methods and to help back this survey.