Yam Limbu (Ph.D., New Mexico State University, 2009) is a Professor of Marketing at Montclair State University. His research interests include consumer behavior, marketing ethics, financial services, and healthcare marketing. He has published over 150 journal articles, conference proceedings, books, and book chapters. Dr. Limbu serves as an Associate Editor for the International Journal of Bank Marketing and has held various editorial positions, including Editor-in-Chief, associate editor, review board member, and guest editor for multiple journals. From 2019 to 2021, Dr. Limbu served as vice president of the Academy of Global Business Research & Practice (AGBRP) and for the Society for Global Business & Economic Development (SGBED) from 2013 to 2018. Dr. Limbu has participated in numerous conferences and symposiums as Keynote Speaker, Plenary Speaker, General Chair, Program Co-Chair, Track Chair, Proceedings Editor, Session and Meet the Editors and Doctoral Workshop Panel Members for conferences and symposiums. He has conducted research workshops and seminars for faculty and doctoral students and serves as a visiting faculty member at various institutions.