Ai Chin Thoo

Dr. Ai Chin Thoo


Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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3 July 2017 in British Food Journal
Verified
Journal Article
Closed access
MTMohamed Syazwan Ab Talib
Mohamed Syazwan Ab Talib
ATAi Chin Thoo
Ai Chin Thoo
JFJohan Fischer
Johan Fischer
Purpose: The purpose of this paper is to explore the relationship between Halal food certification (HFC) and business performance. This study argues that Halal food certificate implementation positively influences business performance. Design/methodology/approach: A total of 210 Halal certified food manufacturing companies in Malaysia participated in the study. Data were gathered through a structured questionnaire and were analysed using partial least squares structural equation modelling technique. Findings: The study proved that HFC has a positive relationship with operational performance. Additionally, operational performance mediates the relationship between HFC and financial performance. Altogether, this signifies that Halal food certificate implementation positively influences business performance. Practical implications: By linking HFC and business performance, managers may be aware of the significant role of HFC in influencing operational and financial performance. It would entice more food companies to become Halal certified that opens up an opportunity to a lucrative Halal food industry. It also empirically justifies that a religion-based food certification has the ability to influence business performance, consistent with other established food standards such as ISO 22000 or HACCP. Originality/value: Although numerous studies have concentrated on well-established food certifications, the expanding Muslim population, rising demand for Halal food, and lucrative Halal food market have raised the attention on HFC research among academicians and practitioners. This research is able to highlight the importance of implementing HFC among food companies as it could potentially lead to superior business outcomes.

14 November 2016 in Journal of Islamic Marketing
Verified
Journal Article
Closed access
MTMohamed Syazwan Ab Talib
Mohamed Syazwan Ab Talib
AHAbu Bakar Abdul Hamid
Abu Bakar Abdul Hamid
ATAi Chin Thoo
Ai Chin Thoo
Purpose: The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future research undertakings. The relationship between various forms of certification and logistics performance has been reported in many logistics literature. However, there is paucity in research concerning the relationship between halal certification and logistics performance. Design/methodology/approach: The literature representing the concept of halal, halal logistics, institutional support and logistics performance are synthesised to develop a framework. Two distinguished management theories, namely, the resource-based view (RBV) and institutional theory, set the foundation of the proposed theoretical framework. Findings: The paper suggests that proper application of resources, in this case halal certification, could positively influence logistics performance. The paper asserts that governmental factors act as the moderator between the halal certification–logistics performance relationship, or could directly influence logistics performance. Research limitations/implications: The paper presents a synthesis of previously unconnected variables of halal certification and logistics performance, and integrates the RBV and institutional theories as the basis for a theoretical framework. However, the proposed theoretical framework requires further validation through the supports of additional empirical research. Practical implications: Apart from implementing halal certification as a tool to gain business legitimacy, the paper offers insights to logistics service provider as to how halal certification can be used as a mechanism to improve organisational performance, particularly logistics performance. Originality/value: This paper is one of the first to establish the relation between halal certification and logistics performance and highlights the prominent role of government support as an independent and moderating factor. It constitutes a preliminary argument that entices research within the halal certification and halal logistics spectrum.

23 July 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
NMNur Shafeera Mohamad
Nur Shafeera Mohamad
ATAi Chin Thoo
Ai Chin Thoo
HHHon Tat Huam
Hon Tat Huam
Cutting-edge technological advancements have turned many electronic devices into waste within a short time of usage. Electronic waste (e-waste) has become a global problem. Due to the adverse impact of e-waste on the environment and human health, a regulatory system for effective collection and treatment of e-waste disposed of by the community and business sectors is in dire need. In an attempt to address the setbacks and cope with e-waste issues, this study determined factors that influence e-waste recycling intentions (ERIs) and e-waste recycling behavior (ERB) among consumers in Malaysia through the lens of an extended theory of planned behavior (TPB) model. Via an online survey, 159 questionnaires were collected from targeted respondents in Malaysia aged 18 years and above identified using the purposive sampling method. The structural equation modeling (SEM) approach was deployed for data analysis. As a result, moral obligation (MO) emerged as the most significant factor toward ERI, followed by perceived convenience (PC). Next, ERI displayed a significant effect on ERB. The multi-group analysis (MGA) outcomes revealed significant group differences in education variables, signifying that the lower/middle education group was more easily influenced to perform ERB than the higher education group. Essentially, this study contributes to many aspects especially in enhancing the awareness of e-waste issues and emphasizing the broad knowledge about e-waste recycling. This study provides practical implications for the government, the policymakers and all stakeholders, including consumers, non-government agencies, collectors, retailers, and recycling facilities. The study outcomes may be considered when formulating laws and regulations to enhance e-waste recycling efforts that guarantee a sustainable ecosystem in the future.

30 August 2014 in International Journal of Logistics Research and Applications
Verified
Journal Article
Closed access
ATAi Chin Thoo
Ai Chin Thoo
HTHuam Hon Tat
Huam Hon Tat
This study attempts to examine the moderating effects of gender diversity on the relationship between supply chain management (SCM) practices and supply chain performance in the Malaysian electronic manufacturing services (EMS) industry. The respondents were selected from the four departments: purchasing, planning, logistics and operation of one of the most well-known Malaysian manufacturing company located in Johor state, Malaysia; with the questionnaires being distributed via email. Hierarchical regression analysis was used to test the above objective. Findings indicate that SCM practices–performance relationship was not moderated by employees’ gender diversity. Theoretical and managerial implications as well as conclusion are also explored.

26 June 2018 in British Food Journal
Verified
Journal Article
Closed access
MTMohamed Syazwan Ab Talib
Mohamed Syazwan Ab Talib
ATAi Chin Thoo
Ai Chin Thoo
Purpose: The purpose of this paper is to investigate the reasons behind halal food standard (HFS) implementation among food manufacturers in Malaysia. Additionally, it examines whether firms in the Malaysian food manufacturing industry are proactive or reactive in implementing HFS. Design/methodology/approach: A field survey was conducted in 210 halal-certified food manufacturers. A partial least squares structural equation modeling technique was used to examine the relationships between the reasons and implementation of HFS. Findings: The empirical assessments revealed that organization’s commitment, operational improvement and marketing functions are the internal reasons. Meanwhile, government intervention and consumer pressure are the external reasons to implement HFS. Findings also indicated that Malaysian food manufacturers are proactive in implementing HFS. Practical implications: The knowledge from this research could encourage non-certified firms to implement HFS and entices halal-certified firms to remain certified. It guides managers toward adopting a better strategy, particularly in prioritizing the internal factors and resources for a more sustainable and positive implication. Originality/value: This research is among the few studies that scrutinized the rationale behind the rapid growth of halal food industry. It argues that the pursuit of HFS is not solely a religious obligation, but it is also driven by safety, quality and marketing motives.

6 January 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
HYHan Kai Yang
Han Kai Yang
ATAi Chin Thoo
Ai Chin Thoo
Considering reverse logistics’ benefit for sustainability, it has gained significant attention as a strategic decision. Additionally, a geometric expansion occurs in reverse logistics and sustainability performance. Despite this, little has been written about this evolution retrospectively. Therefore, this study aims to conceptualise and perform a systematic scientometric review of reverse logistics and sustainability performance to identify research hotspots and emerging trends and offer suggestions for future research agendas by reviewing, retrieving, and analysing 848 papers from the Scopus databases. Based on the analysis, there was a rapid rise in the number of publications within this domain, while, at the same time, increasing interdisciplinary subject research has appeared. Furthermore, scholars and institutions from China, India, and the USA were the most prolific in this research domain. Mainly, the current study underscored some pivotal research hotspots, such as assessing the reverse logistics effect on different sustainability performance dimensions and developing a reverse logistics and sustainability performance network. Moreover, emerging trends include game theory, artificial intelligence, Industry 4.0, the manufacturing industry of developing countries, and the circular economy. Finally, a moderator was also sought to be proposed to optimise the relationship between reverse logistics and sustainability performance due to the inconsistent link between them. Having a comprehensive overview of reverse logistics and sustainability performance over the last 24 years may help practitioners and researchers better understand global trends and directions in this field.