Taking the Giant Panda National Park as an example, this paper uses factor analysis to measure residents’ financial awareness and mediating effect models to investigate the influence paths of community governance, financial awareness, and residents’ willingness to participate in the construction and development of national parks. Finally, it suggests potential solutions for national park development and biodiversity conservation. The results indicated that financial awareness and community governance levels had a positive effect on residents’ willingness to participate, and satisfaction with community governance played a significant partially mediating role in their financial awareness, which in turn influenced their level of willingness.