The present paper deals with the issue of food waste in selected European countries, in which we have tried to analyze the socioeconomic rations. The main aim of our research was to analyze food waste quantity and compare the amount of wasted food in European Union countries (except Cyprus due to the unavailability of food waste data). The analysis was based on a dataset provided through the Food Waste Index Report 2021 by the UN environment program and complemented by socioeconomic variables obtained from EUROSTAT. For a deeper analyses of the obtained results, we formulated three assumptions, which have been tested with the use of several statistical methods—Pearson’s correlation coefficient, linear regression, the distance from a fictitious object method, and hierarchical clustering. Our results show that the amount of food wasted in different sectors (retail, food, households) is not correlated, and any of the analyzed socioeconomic variables do not influence the ranking of countries by the crucial variable.

The point of purchase is considered to be one of the few communication channels that is not yet saturated, and it has a relatively large potential for the future. A pleasant smell is also part of the shopping atmosphere. How smell affects customer behaviour and purchasing decisions is addressed by a relatively young scientific field, one of the existing kinds of sensory marketing—aroma marketing, otherwise called aromachology. Smell has mainly a subconscious influence; therefore, its examination is appropriate to be carried out using consumer neuroscience tools. This paper examined the perception of the shopping atmosphere in Slovak grocery shops and comprehensive interdisciplinary research on the impact of selected aromatic compounds on the cognitive and affective processes of the consumer, as well as the evaluation of the effectiveness of their implementation in food retail establishments. At the end of the paper, we recommend the possibilities of effective selection and the implementation of aromatisation of different premises, by which the retailer can achieve not only a more positive perception of the shopping atmosphere, but also an increase in retail turnover in individual sales sections.