Today we are experiencing a hybrid real-virtual society in which the interaction with virtual humans is normal and “quasi-social”. Understanding the way we react to the interaction with virtual agents and the impact of emotions on social dynamics in the virtual world is fundamental. Therefore, in this study we investigated the implicit effect of emotional information by adopting a perceptual discrimination task. Specifically, we devised a task that explicitly required perceptual discrimination of a target while involving distance regulation in the presence of happy, neutral, or angry virtual agents. In two Immersive Virtual Reality experiments, participants were instructed to discriminate a target on the virtual agents’ t-shirts, and they had to provide the response by stopping the virtual agents (or themselves) at the distance where they could identify the target. Thus, facial expressions were completely irrelevant to the perceptual task. The results showed that the perceptual discrimination implied a longer response time when t-shirts were worn by angry rather than happy or neutral virtual agents. This suggests that angry faces interfered with the explicit perceptual task people had to perform. From a theoretical standpoint, this anger-superiority effect could reflect an ancestral fear/avoidance mechanism that prompts automatic defensive reactions and bypasses other cognitive processes.

Several studies have shown that spatial information is encoded using two types of reference systems: egocentric (body-based) and/or allocentric (environment-based). However, most studies have been conducted in static situations, neglecting the fact that when we explore the environment, the objects closest to us are also those we encounter first, while those we encounter later are usually those closest to other environmental objects/elements. In this study, participants were shown with two stimuli on a computer screen, each depicting a different geometric object, placed at different distances from them and an external reference (i.e., a bar). The crucial manipulation was that the stimuli were shown sequentially. After participants had memorized the position of both stimuli, they had to indicate which object appeared closest to them (egocentric judgment) or which object appeared closest to the bar (allocentric judgment). The results showed that egocentric judgements were facilitated when the object closest to them was presented first, whereas allocentric judgements were facilitated when the object closest to the bar was presented second. These results show that temporal order has a different effect on egocentric and allocentric frames of reference, presumably rooted in the embodied way in which individuals dynamically explore the environment.

Longer life expectancy and global population growth result in new environmental demands to meet different material and psychological needs across the lifespan. Since the physical environment is a fundamental factor in the quality of life, here we investigated which different indoor features (i.e., colors, materials/textures) have the most positive impact on individuals in terms of emotional reactions and whether these reactions could vary with age. Four groups of participants (i.e., younger adults, adults, middle-aged, elderly, age range 19–86 years) were presented with pictures of five different rooms: (1) Modern (white and cold colors with good-quality essential coverings); (2) Basic (white and blue colors; plastic and metal furniture); (3) Vivacious (red, blue, and green elements; soft-textured materials); (4) Comfort (different shades of blue and green; velvet coverings); (5) Nature (brown, orange, and green colors; wood furniture and leather coverings). Participants underwent a six-item questionnaire evaluating their positive and negative reactions to each image. The results showed a more positive evaluation of nature and vivacious rooms than all others. In turn, basic and modern rooms evoked more negative emotions than all others. Aged-related emotional reactions emerged, with the elderly appearing to be more inclined to rely on features, such as colors and covering materials, for the affective evaluation of the environment compared to adults and middle-aged adults. These preliminary results support the need for human-centered design approaches to improve well-being across the lifespan.

Since in the automotive field colors play an important role, the present study tried to answer the following questions: is the perceived quality (PQ) of the vehicle interior color different after visually exploring the car body color? If so, how? Here, exploiting immersive virtual reality simulations and eye-tracking technology, participants were asked to visually explore an unbranded car in different exterior/interior color combinations and rate its PQ. Fixation duration (time eyes are fixed on a target) was considered as an implicit measure of visual attention allocation while PQ evaluations were considered as explicit measures of individual preferences for car colors. As for eye-tracking data, the results showed that white and red car exteriors affected the attention to interiors with the fixation duration being longer for gray than black interiors. Moreover, the subjective evaluations of car PQ predicted eye-tracking patterns: as the negative evaluation increased, the fixation duration on car interiors also increased. Overall, these preliminary results suggested the need to further explore the relationship between PQ and attentional/motivational processing as well as the role of subjective aesthetic preferences for color combinations in the automotive field.