Due to the intensive development of urbanization and digitization, the number of smart cities in the world is growing. Along with their exposure, more and more challenges are facing the service providers of the various types of systems offered in their area. These types of services include shared mobility systems that, as an alternative to transport by own vehicle, are becoming one of the leading promoted forms of mobility. Because of the prioritization of shared mobility solutions, more and more operators appear on the smart city markets, which is associated with many challenges related to the increased competition among service providers. One of the challenges is the appropriate visibility of the brand and vehicles in urban transport systems. This aspect, despite its high applicability, constitutes a research gap among world studies. Aiming to fill this gap, this article was dedicated to the issues of perception of visual communication by operators of shared mobility services. As part of the research, an expert study was conducted among representatives of shared mobility services operating in Poland. The expert survey was conducted with the Computer-Assisted Web Interview (CAWI) technique. The results of the research show that visual communication is not used quite correctly by operators. Although operators use single visual communication practices, overall consistency is lacking, which would add value to the brand. This article supports operators looking to expand their shared mobility services. What is more, it is also a response to the research gap regarding visual communication and its perception from the point of view of smart cities.

Today’s economic and social environment faces several problems and challenges (e.g. energy crisis, inflation, environmental protection), most of which interact with the transport system in two directions. Researchers and relevant organisations have developed several proposals and action plans to mitigate the ‘problem cloud’ for each mobility subsystem, but these tend to focus on a technological, economic or industrial solution rather than a complex one. This includes subsidising the purchase and operation of electric vehicles, encouraging the use of public transport, and developing soft modes of transport. This study develops a multi-layered, complex, cost-oriented methodology to increase the sustainability and economic stability of local and intercity bus and coach public transport. The methodology based on the main technical and operational (maintenance, energy use and storage) parameters of different conventional and alternative propulsion vehicles, as well as on the available forms of financing, taking into account discount rates. The procedure developed will be illustrated with examples from Hungarian cities. The unit costs per kilometre of the different propulsion systems will be examined. The method can be used to determine the most economically efficient and sustainable choice of vehicle propulsion for the public transport service provider, and to obtain a realistic picture of unit costs.

Napjaink gazdasági, társadalmi környezete számos problémával, kihívással küzd (pl. energiaválság, infláció, környezetvédelem), amelyek döntő része kétirányú kölcsönhatásban áll a közlekedési rendszerrel is. A kutatók és az érintett szervezetek az egyes mobilitási alrendszerek tekintetében számos megoldási javaslatot, akciótervet dolgoztak ki a „problémafelhő” mérséklésére, azonban ezek többnyire komplex megoldás helyett egy technológiai, gazdasági vagy ipari megoldásra koncentrálnak.

Present day's world is dominated by a set of problems that affect almost all aspects of people's lives (e.g. energy crisis, labor shortages, inflation, etc.). These challenges also have a major impact on transport through its institutional-economic-social interactions. The institutional environment also has a significant impact on the transport system, due to the two-way nature of the systemic interactions. This makes it particularly important to examine the transport aspect of the digitalization of procedures in public administration institutions. The research develops a methodology to quantify the transport energy savings and to increase the sustainability of mobility by developing SMART solutions already applied in public administration, which is presented through a case study in Hungary.

A közlekedés és a digitalizáció összefüggéseinek feltárásával lehetőség van a mobilitási szokások hatékonyabb és fenntarthatóbb kiszolgálására.