Self-help promises the chance of being “better”. Across multifarious platforms, including books, apps and television shows, it offers hope that we can be our own agents of change for a happier life. Critical research troubles this premise, arguing that the recurring trope of the individualistic ideal-self found in self-help literature is at the expense of seeking solutions in collective, feminist, or otherwise politicised activism. Self-help is also problematically gendered, since women are often positioned as particularly in need of improvement, an understanding further intensified by postfeminist sensibility. These issues are examined conceptually before introducing 10 articles on self-help published in Feminism & Psychology across three decades and brought together as a Virtual Special Issue to offer a significant body of work for scholars and students alike.

Feminists have argued that women’s bodies, appearance, and subjectivity are formed through a multitude of regulatory dispositif and disciplinary apparatus. One such disciplinary technique has been “looking”, evidenced in work on the male gaze, disciplinary power, misrecognition, objectification, and indirect social aggression. But there remains a significant gap in the role of women’s looking in subject formation, particularly within the context of a postfeminist sensibility. To address this gap a poststructuralist informed discourse analysis was performed on interviews with 44 white heterosexual British women (aged 18–36). Four discourses deployed by the participants when talking about looking between women were identified. These discourses were as follows: judgemental looking between women is pervasive; judgement is consumption oriented; women’s looks are prioritised over men’s, foregrounding a female gaze; and appearance is the vehicle to recognition. We conclude by highlighting the importance of a postfeminist gaze for understanding women’s subjectivities, and how looking works in a postfeminist context to maintain regulation, anxiety, surveillance, and judgement.

This article analyses the findings from a cooperative inquiry study with seven feminist identified women based in the UK. It explores the tensions participants experienced in negotiating their feminist identification on the one hand and engagements in normative beauty practices on the other. A discourse analysis of participants’ talk identified an ideological dilemma of ‘feminism versus femininity’, a contemporary re-working of long-standing constructions of feminism and femininity as mutually exclusive. In exploring how this dilemma was negotiated, the article supports existing arguments that femininity is increasingly constructed as a bodily practice. The article also examines the consequences of employing the feminist versus femininity dilemma which included the use of anti-feminist and homophobic constructions. Strategies to resist the dilemma involved postfeminist individual choice arguments or refusal to participate in practices that were critiqued. These strategies were individualist, only partially successful, and failed to engage with the classed and racialised aspects of contemporary beauty ideals.

Objectives: Menstruation tracking digital applications (MTA) are a popular technology, yet there is a lacuna of research on how women use this technology for the management of PMS. Theoretical frameworks for understanding users’ experiences are also underdeveloped in this nascent field. The objectives of the study were therefore twofold, to propose a theoretical framework for understanding women's use of MTA and apply it to the analysis of users’ experiences in the management of PMS.Method: A novel theoretical framework was proposed, informed by post-phenomenology, postfeminist healthism, feminist new materialism and digital health technologies as public pedagogy. This framework focuses analytic attention on affective relationships between subjectivity, bodily sensations, digital technology, and discourse. It was used to structure the analysis of five in-depth timeline interviews with women in Aotearoa New Zealand who experienced benefits from using MTA to manage PMS symptoms.Results: Three pedagogical relationships were identified: a pedagogy of empowerment, where users learnt to control, predict and manage their PMS symptoms in line with healthism; a pedagogy of appreciation, where users learnt to understand their menstruating bodies as amazing, a valued part of them, and awe-inspiring that radically overturned past internalised stigma; and an ‘untrustworthy teacher’ who eroded this affirmative learning through inaccuracy, positioning users in dis-preferred categories, or being ‘creepy’.Conclusions: MTA offers huge possibilities for challenging menstrual stigma that need to be nurtured, developed, and protected; and there are benefits for analysing MTA within wider scholarship on postfeminist healthism.