This research investigates the role of AI-driven transformation and workforce agility in building dynamic capabilities that support entrepreneurial sustainability. Insights were derived from semi-structured interviews with entrepreneurs across different sectors using qualitative methodology. Dynamic Capabilities Theory is used to ground the research and to theorize how AI improves entrepreneurial agility, innovation, and sustainability. It also presents an integrated model of the relationships between integration of AI, workforce agility, and entrepreneurial sustainability. Findings disclose that AI-driven practices improve decision-making and innovation and require constant learning and reorganization. This research helps understand how technology can be used responsibly by linking AI adoption to sustainable entrepreneurial outcomes. Finally, it provides original insights in the context of dynamic capability building to help entrepreneurs navigate the complex technological landscape to preserve long-term value and growth.
14 March 2023 in Journal of Strategy and Management
Purpose: The purpose of this study is to understand the factors responsible for social media fan engagement and experience. The research study also attempts to analyze the significance of adopting digital strategies with a fan-centric approach for sports organizations.Design/methodology/approach: The authors conducted 18 semi-structured interviews with managers in different sports organizations and fans of various popular sports leagues and clubs in India. The authors used a qualitative exploratory approach by applying coding and thematic analysis to arrive at findings and conclusions.Findings: The responses led to the emergence of three major themes comprising effective planning, harnessing fan participation and boosting the quality of experience. Building on these themes, the authors recommended the “PRIME” model for sports organizations.Research limitations/implications: As this study explores the growing importance of fan engagement from the top three sports leagues in India, future researchers can focus on obtaining data from multiple countries and multiple leagues to enhance fan engagement's generalizability. Also with the growing popularity of eSports, the scope of the present study may be expanded based on eSports.Practical implications: The authors' study acts as an eye-opener for managers revealing that to get active participation from fans, sports organizations will have to be active in social media initiatives. In addition to this, the authors also propose the PRIME model, which elaborates on the aspects of Planning social media programs, Regularization of content creation, increased Interaction with the fan base, Motivation through rewards and Enriching fan experience for effectively harnessing fan engagement and experience.Originality/value: In the pandemic era, engaging with fans on social media can enable sports organizations to thrive. The authors suggest a “PRIME” model which can aid sports managers in effectively harnessing fan engagement and experience for the managers of sports organizations. The model can also be applied beyond the sports context in anchoring customer engagement and experience through the social media of other business organizations.
13 January 2024 in Employee Responsibilities and Rights Journal
As per the recent Global Entrepreneurship Monitor report 2023, women comprise one in three entrepreneurs operating a well-established venture. Women make up nearly half the population across the globe, yet the percentage share of women in venture creation is less than 50 per cent. This study intended to conduct a systematic literature review and applied filter criteria by utilizing the keywords “women entrepreneurs” and “performance.” Literature published in A*-, A-, and B-listed journals under the ABDC journal ranking and falling under Quartile 1 of Scopus were selected for further investigation. The findings of the study reveal that social forces, cultural forces, and psychological capital impact the performance of women entrepreneurs. Innovativeness, private investment, and leadership roles are gendered stereotypes that impact women-owned firms’ performance. Policymakers and industries must reconsider the varied facets that women may possess and need to support them to unveil the potential of women entrepreneurs. The research highlights the unexplored aspects of the entrepreneurial ecosystem to create a more dynamic, inclusive, and sustainable ecosystem that enables female entrepreneurs to succeed as business owners and improve performance in an ecosystem where male entrepreneurs prominently dominate. The authors also propose a conceptual framework that could enhance the performance of women entrepreneurs and women-owned businesses and an up-to-date and thorough overview of the factors affecting their success.
30 January 2023 in International Journal of Management and Humanities
India is moving towards electric vehicles. However, the road to the progress of EV adoption does not seem to be smooth and may need effort from the people and the government. With regard to the growth of Electric Vehicles in India, there is a need to find the factors that could hasten its progress. In this paper, we on the basis of the review of the relevant literature from the scientific database are suggesting a range of factors which requires the attention of policymakers and other stakeholders that could contribute to improving electric vehicle adoption in India. The factors are explained in detail along with its implication on electric vehicle adoption.