Rural residents’ perception is an important way of evaluating rural ecosystem services. Different topographies affect the level of ecosystem services, thus affecting residents’ perceived preferences. This study conducted a questionnaire survey of 1176 rural residents in mountainous, hilly, and plain areas of Shandong Province. It analyzed respondents’ satisfaction with ecosystem services and landscape preferences in different topographical areas. The results showed that the perception of ecosystem services was higher than average in all three topographic areas. The perceptions from high to low were cultural services, provisioning services, and regulating services. The perception of ecosystem services was significantly affected by topography, with significant differences between mountainous and plain areas in particular. Rural residents’ perceptions of cultural services varied widely and there were diverse preferences. This study believes that the important concerns in enhancing the perception of ecosystem services among rural residents are to raise villagers’ ecological awareness by meeting their growing spiritual needs and the high sensitivity of older people.