Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities. Moreover, it uses marketing methods to create conversation and advance data, perspectives, qualities, and practices. Thus, it adds to establishing an environment helpful for social and conduct change.

The purpose of this paper is to illustrate the opportunities for adopting robotic applications, through a marketing mix perspective, as well as depicting the current state of industrial robot integration in Romanian enterprises and the labor market, in contrast to other economies of the European Union. In this research, we highlight the impact of industrial robots within enterprises, while also considering the perceived standard of living through GDP per capita. For this, we conducted exploratory research based on secondary data regarding the evolution of the robotics sector in Romania, in connection to the dynamics of the global and European Union robotics market. We also performed a principal components analysis, which revealed the main factors that contributed to the dynamics of nation-level enterprise statistics. Our analysis revealed that a higher integration of industrial robots contributed to the reduction of employment rates amongst all six EU countries considered, while also having positive correlations with the GDP per capita and apparent labor productivity. Mixed results were only observed for the impact of industrial robots on remuneration growth, suggesting the potential adverse effects automation could have on incomes.

Due to the health information asymmetry, the upsurge of Patient Online Communities (POCs) and Patient Social Media groups has increased the importance of electronic word-of-mouth (eWOM) in health care, influencing individuals’ health decisions, as well as a medical organization’s image. This study investigates the association between the multidimensional perceived value of patients and their eWOM intentions in health care services, based on Art Weinstein’s adapted Perceived Value framework. According to this framework, perceived value comprises perceived quality, perceived service outcome, non-monetary costs, and organizational image. Data were collected from 210 Cardiology patients and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings of this study revealed that perceived value is positively associated with eWOM intentions within this sample, which highlights the practical importance of enhancing patient experience. As perceived value improves, it may be associated with increased patient-generated content in the form of eWOM. This study provides practical insights and contributes to the understanding of the patients’ perceived value in engaging in health-related eWOM.