Jordana Marques Kneipp received a degree in Business Administration from the Federal University of Pelotas (2008), a master's degree (2012), and a doctorate (2016) in Business Administration from the Graduate Program in Administration at the Federal University of Santa Maria (PPGA/UFSM). She is currently an Assistant Professor in the Department of Administrative Sciences at the Federal University of Santa Maria, teaching in the Business Administration program and at PPGACC/UFSM. Her research interests focus on strategy, innovation, and sustainability. She has been the leader of the Ecoinovar Research Group since 2010. She also serves as the Editor-in-Chief of ReA the UFSM Business Administration Journal.