Rudy Pramono

Prof. Rudy Pramono

Pelita Harapan University, Tangerang, Jawa Barat, Indonesia
orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 August 2020
Verified
Closed access
MSM. Suryaman
M. Suryaman
YCY. Cahyono
Y. Cahyono
DMD. Muliansyah
D. Muliansyah
OBO. Bustani
O. Bustani
PSP. Suryani
P. Suryani
SHS.M. Harimurti
S.M. Harimurti

31 October 2020 in The Journal of Asian Finance, Economics and Business
Verified
Journal Article
Open access
IWIndonesia Universitas Muslim Nusantara Al Washliyah
Indonesia Universitas Muslim Nusantara Al Washliyah
HMHardi Mulyono
Hardi Mulyono
AHArief Hadian
Arief Hadian
NPNelvitia Purba
Nelvitia Purba
RPRudy Pramono
Rudy Pramono

20 April 2021
Verified
Journal Article
Closed access
YKY. Kristiana
Y. Kristiana
RPRudy Pramono
Rudy Pramono
RBR. Brian
R. Brian
The objectives of this study are (1) to describe the changes in the tourism industry that have occurred due to COVID-19; (2) explain the adaptation strategies of tourism industry stakeholders to maintain the resilience of Tanjung Puting tourism destination during the COVID-19 pandemic, and (3) explain the government's strategy in supporting tourism industry stakeholders to maintain the sustainability of Tanjung Puting tourism destinations during the COVID-19 pandemic. This is qualitative research; data was collected through in-depth interviews and the collection of published documents or information related to the Tanjung Puting tourism destination. The data analysis technique used in this study was interactive analysis. The results of the study found that the COVID-19 pandemic caused the tourism industry to experience dormancy, tourism stakeholders who lost income, switched to other sectors and looked for other alternative jobs. Tourism workers are currently doing jobs outside the tourism sector to survive, but when tourism is running normally, will return to their main jobs. The strategy undertaken by the government is to build resilience at the meso level, focusing on tourism destinations. The findings of this study suggest that tourism industry players are required to be creative and innovative in facing this pandemic.

21 March 2019 in Journal of Asia Business Studies
Verified
Journal Article
Closed access
JTJacob Donald Tan
Jacob Donald Tan
HSHendrawan Supratikno
Hendrawan Supratikno
RPRudy Pramono
Rudy Pramono
JPJohn Tampil Purba
John Tampil Purba
IBInnocentius Bernarto
Innocentius Bernarto
Purpose: This paper aims to explore and explain how predecessors (incumbents) of ethnic Chinese family small and medium-sized enterprises (SMEs) in Indonesia or appropriately called Chinese-Indonesian family SMEs nurture their successors in procuring transgenerational entrepreneurship. Design/methodology/approach: A total of 25 participants were involved in this qualitative study which employed a multi-method triangulation design with the following research instruments: semi-structured in-depth interviews with experts, incumbents and successors of Chinese-Indonesian family SMEs, field notes from conversations and observations during engagement with participants affiliated to the family SMEs, a focus group discussion with academicians and literature reviews. Another key approach is source triangulation, where different participants – e.g. from among the experts, from among the incumbents, successors and family members in each family business case were interviewed and engaged outside the interview sessions. Findings: The proposed theoretical framework depicts comprehensive attributes of nurturing Chinese-Indonesian successors to continue enterprising at the helm of family SMEs. Propositions are used to explain the impacts these attributes have on transgenerational entrepreneurship specifically. At the personal level, incumbents have to focus on discovering the successors’ passions and nurture them in formal education, childhood involvement, as well as bridging them in entrepreneurial knowledge through cultural values, mentorship, autonomy and role modelling. Incumbents also had to plan for their retirements to provide autonomy for successors. At the firm/family level, incumbents must be able to set a foothold on family governance, firm governance and ownership distribution to reduce conflicts in their family businesses. Furthermore, as a minority group with past traumatic experiences, Chinese-Indonesian family SMEs usually equip themselves with contingency plans to protect their assets for the long-term future. Research limitations/implications: This study was conducted in Indonesia amongst Chinese-Indonesian family SMEs and thus it is not generalisable in other settings. Literature reviews on family SMEs succession are still scant, especially on the Chinese-Indonesian. Practical implications: Predecessors/incumbents of Chinese-Indonesian family SMEs could consider implementing the proposed nurturing strategies to their successors to sustain the longevity of the business based on trust, stewardship and harmony. The theoretical research framework resulted from this study offers general suggestions on how to nurture the next generation specifically from personal/interpersonal perspectives, which must be accompanied by specific scopes of family and firm aspects. This study extends beyond indicating the factors (ingredients) by explaining how to nurture transgenerational entrepreneurship (cook the ingredients) in SMEs for a tactful transition. Hence, the incumbents play vital roles and must be poised to adjust their mindsets to certain aspects indicated in this study. Social implications: Most overseas Chinese businesses are family-owned, and besides Indonesia constituting the largest Chinese population outside the Republic of China, this 3 per cent of Indonesia’s people are known for controlling about 70 per cent of the economy. Furthermore, SMEs play a significant role in the Indonesian economy, as they provide about 97 per cent off the country’s employment and 57.8 per cent of the gross domestic product. Hence, the longevity of Chinese-Indonesian family SMEs must be well managed to bolster the economy and social welfare of the country. Originality/value: A transgenerational entrepreneurship model in the context of Chinese-Indonesian family SMEs which incorporates the nurturing process of the successor to step up the helm of the business is proposed in the study.

14 July 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
HLHandoko Limaho
Handoko Limaho
SUSugiarto
Sugiarto
RPRudy Pramono
Rudy Pramono
RCRio Christiawan
Rio Christiawan
Continual scrutiny of and attacks on the palm oil industry in Indonesia have been ongoing for decades. The constant arguments against the palm oil industry have always touched on the issues of environmental sustainability, including deforestation and biodiversity loss, human rights issues, and various unsustainable practices. Even though many major palm oil players have voluntarily joined the RSPO, as well as the mandatory ISPO, with both certification bodies covering the environmental sustainability contexts of community development and human rights, constant attacks from stakeholders are mounting. This paper argues that besides fulfilling all of these requirements, there is a need for the industry as a whole to apply the right approach to green marketing or sustainable marketing as a means of strategy and business sustainability. Without a proper green marketing strategy and platform, the message of sustainability will not be delivered efficiently to the intended targets. There needs to be an understanding in regard to the market and also collaborative action between various stakeholders—including competitors and NGOs—to create and execute a fruitful green marketing strategy that can cross boundaries and be well received by the intended market.

29 August 2023 in International Journal of Sustainable Development and Planning
Verified
Journal Article
Closed access
JJJuliana Juliana
Juliana Juliana
RSRosianna Sianipar
Rosianna Sianipar
DLDiena Mutiara Lemy
Diena Mutiara Lemy
APAmelda Pramezwary
Amelda Pramezwary
RPRudy Pramono
Rudy Pramono
ADArifin Djakasaputra
Arifin Djakasaputra