Prof. George is a programme leader in the Health Economics and HIV and AIDS Research Division (HEARD) and associate professor in the School of Accounting, Economics, and Finance at the University of KwaZulu-Natal, Durban, South Africa. Prof. George has a PhD and has worked in the field of health system strengthening, sexual and reproductive health, and HIV and AIDS for over 20 years. He has undertaken work on behalf of UN agencies (UNAIDS, UNICEF, ILO, IOM, UNFPA, UNESCO, UNDP, and the World Bank), governments (South African, European Union, Swaziland, Botswana, and the US), funders (Swedish SIDA, IrishAID, RNE, DfID, GFATM, USAID, Bill and Melinda Gates Foundation, Merck Foundation, and the CDC), and big business (SABCOHA, De Beers, AngloAmerican, SAB, Goldfields, and Eskom). In 2020, Prof. George was appointed by the World Health Organisation (WHO) to the Technical Advisory Group (TAG) on Behavioural Insights and Health Sciences for Health.