Mobility as a service (MaaS) integrates various transportation modalities and connects these modalities to enable users to travel from departure points to destination points. The objectives of this study were to analyze the factors influencing the intention to use MaaS and determine a direction for the implementation of this service. Hence, this study utilized an ordered probit model and marginal effect analysis. Specifically, a survey was conducted based on citizens living in Gyeonggi-do, South Korea, to prepare logical MaaS operation measures customized in this province. Subsequently, variables related to MaaS were classified, and statistical analysis was performed based on these variables. The need for integrated transportation service, intention to use shared mobility, gender, household income, and region are found to have significant effects. Moreover, demographic groups with high levels of intention to use MaaS were identified. Finally, the intention to use MaaS was found to be mainly affected by whether public transportation was the primary means of transportation or whether the subjects spent a comparatively long time commuting. It is expected that these findings will serve as the basis for MaaS implementation in the future and will also be used as fundamental data for transportation service planning.

The Korean government has announced plans to supply electrified buses to achieve decarbonization in the transportation sector and to create next-generation growth engines. Although a multitude of technical and political studies have been conducted to support the successful introduction of electrified buses, studies on the attitudes and perceptions of passengers toward electrified buses remain insufficient. To evaluate the perceptions and preferences of potential passengers toward the specific attributes of electrified buses, this study performed an online survey (N = 586) that includes people who had experienced travel on public buses. Values of the relative importance of eight different attributes—safety, ride comfort, environmental friendliness, exterior design, cleanliness, crowding, seat comfort, and convenience getting on/off—were evaluated using the best-worst scaling method. The results showed that safety (share of preference: 41.3%) was the most important attribute when using electrified buses. This was followed by eco-friendliness (14.3%) and ride comfort (13.6%). On the other hand, the least important attribute was exterior design (1.8%). Gender differences were also observed in the valuation of certain attributes among the passenger preferences toward electrified buses. The results of this study contribute to the development of strategies for the wide-spread adoption of electrified buses and provide a stepping-stone to a more sustainable public transportation system.

Mobility services facilitate various tasks related to transportation and passenger movements. Because of the Fourth Industrial Revolution, the importance of mobility services has been recognized by many countries. Thus, research is ongoing to provide more convenience to passengers and to obtain more efficient transportation systems. In the Republic of Korea, the officials of Gyeonggi Province are interested in providing an advanced mobility service to its residents; however, they still do not have any specific or detailed policies. This study aimed at deriving the key issues facing mobility services, especially in the case of Gyeonggi Province, by using a text mining technique and a clustering algorithm. First, a survey was taken by traffic and urban experts to collect reasonable plans for Gyeonggi-Province-type mobility service, and a morpheme analysis was then used for text mining. Second, the results reveal that the term frequency–inverse document frequency (TF-IDF) algorithm has better performance than frequency analysis. Third, the K-means application results in six clusters and six mobility service policy issues were determined by combining the words in each cluster. Finally, the methodology confirmed the validity and effectiveness of the proposed method by showing that the results reflect the current situation in the province.