José Manuel Rivera Otero. Professor of Political Science and Administration in the Department of Political Science at the University of Santiago de Compostela. He is director of the Journal of Marketing and Political Communication (MARCO). He is a member of the political research team of USC. The university management positions he has held include: Vice-rector of Cultural Extension and Services to the University Community of the University of Santiago de Compostela (1994-2002) and General Secretary of Analysis and Projection of the Xunta de Galicia (2005-2009). His latest research includes emotions, voting, and the media.