This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively
11 October 2023 in Jurnal Pengabdian kepada Masyarakat Bina Darma
Pengabdian kepada Masyarakat (PKM) bertujuan untuk menyebarkan pengetahuan kepada masyarakat sekitar Universitas dan memperkuat hubungan antara lembaga pendidikan dan komunitas. Fokus dari PKM ini adalah memberikan penyuluhan dan pelatihan kepada UMKM yang merupakan anggota Persatuan Pengusaha Muslim Indonesia Banyuasin, yang berfokus pada pengelolaan keuangan dan akses pembiayaan. Tujuannya adalah untuk meningkatkan pemahaman dan manfaat bagi pelaku UMKM di binaan Dinas Koperindag Kabupaten Banyuasin. Metode yang digunakan dalam PKM ini adalah dengan menggabungkan berbagai langkah yang terstruktur. Pertama, tahap pengamatan dilakukan untuk mengidentifikasi tempat pelaksanaan kegiatan melalui peninjauan lokasi di Kabupaten Banyuasin. Selanjutnya, melalui tahap wawancara, instruktur berkomunikasi dengan pelaku UMKM untuk memfasilitasi penyampaian materi penyuluhan. Terakhir, tahap bimbingan, penyuluhan, dan pelatihan melibatkan pembentukan tim yang akan mengatur tema serta peran dalam kegiatan PKM. Hasil dan dampak dari pelatihan yang dilaksanakan adalan memberikan solusi yang bermanfaat bagi pelaku UMKM dalam mengatasi permasalahan keuangan dan menerapkan teknologi keuangan guna mendukung pertumbuhan bisnis mereka yang berkelanjutan.
The purpose of this study was to determine whether Micro, Small, and Medium-Sized Enterprises (MSMEs) in the financial technology (Fintech) sector would be interested in implementing peer-to-peer (P2P) financing. Perceived utility, perceived usability, attitudes, and trust were the criteria employed within the Technology Acceptance Model (TAM) framework, which is crucial for determining the effective integration of information technology. Methodology – Primary data were collected using a questionnaire as the primary instrument. The collected data were then analyzed using Smart PLS software with the SEMPLS approach. The study comprised 64 respondents who completed and returned the questionnaires. Finding – The results showed that attitude, trust, and user interest were all significantly impacted by perceived utility, which in turn was influenced by perceived ease of use. Nevertheless, there was no appreciable difference in customer interest levels between perceived effectiveness and simplicity of service. Conclusion – For future research, it is recommended to consider additional variables such as security, effectiveness, and risk. The study results should be subject to review to confirm and validate the conclusions drawn.
Traffic Congestion is one of the common problems for road users found in almost all cities with high mobilization activities. Palembang is one of the capital cities in Indonesia that has been dealing with Traffic Congestion problems. It certainly has impacted road users, while one of the biggest ones is the socio-economic felt by road users. However, the magnitude of the loss of socio-economic impact caused can be in the form of reduced income from wasted fuel due to increased purchases of fuel (BBM) and a decrease in economic benefits in the form of wasted time due to traffic congestion. This research aims to determine the impact that arises as a result of traffic congestion in Palembang city by distributing a questionnaire form with 114 respondents who are in Palembang city to find out the actual conditions in the field. This research result shows that three things are affected, there are economic, social, and environmental. The Linkert analysis score indicates that 92,84% of respondents agree and strongly agree that Traffic Congestion affects the economy, and 90,60% of respondents agree and strongly agree that traffic congestion also affects the social. The Linkert analysis results on the environmental impact of 91,84%, which means that Traffic Congestion is also Highly Impactful on the environment. Thus, traffic congestion will impact the social, economic, and environmental aspects.
25 August 2023 in Jurnal Penelitian Pendidikan IPA
Employee discipline is a very important factor in achieving the desired organizational goals and needs to be evaluated and improved. This study aims to explain the optimization of the role of Information and Communication Technology (ICT) to improve employee work discipline at the Language Center of South Sumatra Province. The survey method was used in this study by taking a random sample of 10 respondents from the population of employees of the Language Center of South Sumatra Province who were selected by purposive sampling technique. The collected data were analyzed using descriptive statistical techniques and simple linear regression. The results of the study show that overall, the work discipline of employees at the South Sumatra Province Language Center is at a good level. However, several factors such as information technology capabilities, especially in optimizing the use of fingerprint attendance machines, work motivation, supervision, and work environment affect employee work discipline. This study recommends increasing work motivation and more effective supervision to improve employee work discipline by optimizing the use of information and communication technology that already exists at the Language Center of South Sumatra Province. Optimizing the use of information technology, especially in the use of fingerprint attendance machines, can significantly increase employee productivity and performance as well as improve the performance of the South Sumatra Province Language Center in providing better services to the community.
31 October 2023 in Integrated Journal of Business and Economics
Understanding the intricate interplay between competence, non-work environment, job satisfaction, and employee engagement is imperative for optimizing employee loyalty and informing effective organizational strategies. This study aims to analyze the influence of competence and the environment outside the workplace on employee loyalty by considering the role of mediators in job satisfaction and employee engagement. This research method involves a survey of employees of Semen Baturaja Palembang Limited Liability Company in all regions of Palembang selected by convenience sampling technique. In this study, various interesting findings were obtained that can be understood in view of the various interrelated variables within the company, namely the significant positive effect of competence on job satisfaction, the positive effect of job satisfaction on employee engagement, and the positive influence of employee involvement on loyalty. This finding is also further confirmed by job satisfaction as a mediator of competency and work involvement variables, so companies, if they want employee involvement in the company, must first increase employee job satisfaction, which will then have an impact on employee loyalty itself