Ririn Wulandari

Dr. Ririn Wulandari

Master of Management, Mercu Buana University, Jakarta, Indonesia

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 March 2023 in Sustainability
Verified
Journal Article
Open access
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TMTerrylina Arvinta Monoarfa
Terrylina Arvinta Monoarfa
USUjang Sumarwan
Ujang Sumarwan
ASArif Imam Suroso
Arif Imam Suroso
RWRirin Wulandari
Ririn Wulandari
This study investigates the antecedents of the intention to switch to e-grocery shopping during the COVID-19 pandemic, which is critical in recommending that e-grocery shopping service providers improve their competitiveness by responding to customer expectations. This study proposes a push–pull–mooring framework to describe the influence of dissatisfaction on the physical market, the attractiveness of e-grocery, and switching costs as factors that drive switching intentions. This study surveyed 252 Indonesians aware of the existence of an e-grocery mobile application, and applied structural equation modeling as an analytical method to explain causal relationships between variables thought to influence switching intentions to e-grocery shopping. The results showed that the attractiveness of e-grocery had a significant effect on switching intention. Likewise, switching costs ultimately drive customer intention to switch to e-grocery shopping. However, dissatisfaction is not a driving factor directly affecting switching costs and intentions. Finally, e-grocery services cannot replace the local tradition of Indonesian people who prefer to shop for groceries in physical markets. Nevertheless, these findings provide theoretical and practical contributions to retail grocery businesses that have integrated conventional and digital services as a future strategy that drives business sustainability.

22 July 2024 in Cogent Business & Management
Verified
Journal Article
Open access
TMTerrylina Arvinta Monoarfa
Terrylina Arvinta Monoarfa
USUjang Sumarwan
Ujang Sumarwan
ASArif Imam Suroso
Arif Imam Suroso
RWRirin Wulandari
Ririn Wulandari

16 February 2024 in Corporate and Business Strategy Review
Verified
Journal Article
Open access
PDF file
RWRirin Wulandari
Ririn Wulandari
IDI. Putu Doddy
I. Putu Doddy
LILasmi Indaryani
Lasmi Indaryani
Various studies have been conducted to measure the level of service provided by an institution or service, including hospitals, in order to determine the level of customer satisfaction. The purpose of this research is to assess the role of the quality of services offered by a hospital in predicting customer satisfaction. This study was conducted at Bunda Purwokerto Hospital. The participants consisted of 380 samples. Hypothesis testing using the Smart PLS method yielded an R-square value of 0.413 for the customer satisfaction variable. The results of H1 revealed a favourable influence on the satisfaction of outpatient patients at Bunda Purwokerto Hospital. The original sample produced a coefficient of 0.130, a t statistic of 2.163 (> 1.96), and a p-value of 0.031 (< 0.05). The relationship between trust and job performance was deemed positive and significant, as evidenced by the t-statistic exceeding 1.96. This study confirms that an improvement in the quality of healthcare services shapes patient satisfaction and loyalty. Aspects encompassing healthcare service quality, such as the physical environment, customer-oriented atmosphere, responsiveness, effective communication, privacy maintenance, and safety, demonstrate a positive correlation with patient loyalty towards the hospital’s image.

1 January 2022 in Marketing and Management of Innovations
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Journal Article
Open access
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RWRirin Wulandari
Ririn Wulandari
WKWei-Loon Koe
Wei-Loon Koe
Innovation drives change, and conversely, innovation occurs because of change. Initially, innovation was only oriented toward technology in discovering new products. Only large companies could do it since it requires a challenging process. All levels, including MSMEs, could carry out further developments and innovation because innovation is not only about technological innovations. Based on this, the research objectives are to analyze the influence of the MSME owner’s characteristics on the intention of marketing and technological innovation through attitude and motivation in Indonesia. SEM analysis with the Smart-PLS program was used to answer the research objectives. The population in this study is the Indonesian micro, small, and medium enterprises from various types of businesses. Samples are 128 respondents to meet Hair theory. The minimum threshold for processing by the Smart PLS program is 100. Judgment sampling is defined as the sampling technique. The results of this study are attitude and motivation affect innovation intentions, both directly and as intervening variables that encourage curiosity, optimism, and risk-taking. Opinion leadership, social status, attitudes, and motivation influence the intention of marketing innovation, whereas awareness, financial stability, optimism, risk-taking, attitudes, and motivation directly affect the intention of technological innovation. The findings of this study are useful for the government and social organizations as a companion for MSMEs to massively increase intention in innovation for MSMEs by creating activities that foster attitudes and motivation to innovate. With the massive formation of attitudes and motivation to innovate, several characteristics possessed by MSME owners are encouraged to strengthen, thus giving rise to the intention to innovate. The innovations carried out by MSMEs on a massive scale can improve their performance and become a solution to the downturn. These characteristics, attitudes, and motivations are the novelty of this research, which are the factors influencing the intention to innovate, both marketing and technological innovation.

1 September 2023 in Jurnal Doktor Manajemen (JDM)
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Journal Article
Open access
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RARaisa Amellinda
Raisa Amellinda
RSRizal Syarief
Rizal Syarief
RWRirin Wulandari
Ririn Wulandari
Brand Image, coffee shop atmosphere and service quality are factors that influence consumer behaviour in purchasing decisions. This research is located Bogor City focusing on coffee shop using a sample of 112 millennial and Z generations. The data collected by distributing questionnaires. Furthermore, the data that has been collected was analyzed using descriptive analysis and Partial Least Square analysis. The results of this study indicate that brand image does not affect consumers purchase intention of coffee products in Bogor city coffee shops, brand image and service quality have a significant positive effect on consumer purchasing decisions of coffee products in Bogor city coffee shops, Atmosphere coffee shop and service quality have a significant positive effect on purchase intention of consumers of coffee products in coffee shops in Bogor and purchase intentions do not significantly mediate the effect of brand image, Atmosphere coffee shop, and service quality on consumer purchasing decisions for coffee products in coffee shops in Bogor.

16 May 2024 in Jurnal Doktor Manajemen (JDM)
Verified
Journal Article
Open access
PDF file
NANur Aisyah Alawiyah
Nur Aisyah Alawiyah
RWRirin Wulandari
Ririn Wulandari
This research aims to analyze and determine the influence of tourist attractions, facilities and service quality on interest in returning to the Taman Mini Indonesia Indah area, Jakarta. The population in this study were visitors to Taman Mini Indonesia Indah who had visited 2 or more times. The sample used in this research was 240 respondents, calculated based on the Hair Formula. This research uses a quantitative descriptive approach. The sampling method in this research is NonProbability Sampling with the technique used is Purposive sampling. The data collection method in this research uses a survey method, with the research instrument being an online questionnaire via Google Form. The data analysis method used in this research is statistical analysis in the form of SEM-PLS (Partial Least Square) version 3.0. The results of this research show that the tourist attraction variable has a positive and significant effect on interest in returning to visit. The facility variable has a positive and significant effect on interest in returning to visit and the service quality variable has a positive and significant effect on interest in returning to visit.Keyword: Tourist Attration, Facilities, Service quality, Interest in Revisiting