“I Don’t Know If It Is Fake or Real News” How Little Indonesian University Students Understand Social Media Literacy

The rise of hoaxes circulating on social media makes students as active social media users vulnerable to distribute hoaxes. The study used the model of information behavior by Wilson (1996) to examine information behaviors of university students in combating hoaxes on social media. Using a qualitative method, data collection was conducted through focus groups discussions with 14 students of Syiah Kuala University. The results showed that the information behaviors performed by the university students were not adequate to combat hoaxes. The critical attitude by not easily trusting information on social media was not accompanied by sufficient will and abilities to verify information they received from social media. Information dissemination behavior without verification was also found in this study. The results of this study also indicated that passive attention and search were the most dominant information behaviors among students. The results also showed that low self-efficacy encourage students to be reluctant and difficult to conduct information searches for verification. This study suggested that the model of information behaviour by Wilson (1996) was relevant to discuss students’ information behavior to combat hoaxes on social media. These findings are important to develop a social media literacy model for university students to fight against hoaxes on social media. Maraknya hoaks yang beredar di media sosial menjadikan mahasiswa sebagai pengguna media sosial aktif rentan menjadi penyebar hoaks. Penelitian menggunakan model perilaku informasi oleh Wilson (1996) untuk melihat perilaku informasi mahasiswa dalam menghadapi hoaks di media sosial. Dengan menggunakan metode kualitatif, pengumpulan data dilakukan dengan focus groups discussion terhadap 14 orang mahasiswa Universitas Syiah Kuala. Hasil penelitian menunjukkan perilaku informasi mahasiswa dalam menghadapi hoaks belum mumpuni. Sikap kritis dengan tidak mudah mempercayai informasi di media sosial, ternyata tidak disertai kemauan dan kemampuan verifikasi informasi yang memadai. Perilaku penyebaran informasi tanpa verifikasi juga masih ditemukan. Hasil studi ini juga mengindikasikan bahwa perilaku perhatian dan pencarian pasif adalah perilaku yang paling dominan di kalangan mahasiswa. Hasil studi menunjukkan bahwa self-efficacy yang rendah menyebabkan mahasiswa enggan dan sulit melakukan pencarian informasi untuk verifikasi. Studi ini menunjukkan bahwa model perilaku informasi oleh Wilson (1996) relevan untuk membahas perilaku informasi mahasiswa dalam menghadapi hoaks di media sosial. Hasil studi ini penting untuk mengembangkan model literasi media sosial di kalangan mahasiswa untuk menangkal hoaks.

Para pendakwah saat ini banyak memanfaatkan media sosial untuk berdakwah. Akun Instagram Pemuda Hijrah merupakan salah satu akun dakwah di Instagram yang memuat video dakwah, menayangkan kajian keislaman dengan tema perbaikan diri dan mengajak anak muda untuk hijrah. Penelitian ini menggunakan teori pembelajaran sosial untuk mengetahui bagaimana efektivitas akun Instagram Pemuda Hijrah sebagai media dakwah. Penelitian ini menggunakan metode kualitatif eksplanatif melalui wawancara mendalam, observasi nonpartisipan terhadap tujuh follower pada akun Pemuda Hijrah, serta dengan menonton video akun Instagram Pemuda Hijrah minimal tiga kali dalam satu minggu. Hasil penelitian menunjukkan bahwa strategi dakwah menggunakan video yang disebarkan melalui akun Pemuda Hijrah tergolong efektif untuk meningkatkan pemahaman agama, memberi motivasi, dan mendorong perubahan perilaku informan menjadi lebih religius.Kata kunci: Dakwah, Instagram, Pemuda Hijrah, video ABSTRACTNowadays, Islamic clerks make use of social media to propagate Islamic teachings. The Instagram account of Pemuda Hijrah is one of the Instagram accounts that contain videos promoting Islamic teachings on self- improvement and inviting young people to convert to Islamic practices. Using social learning theory, this study aims to learn the effectiveness of the Instagram account of Pemuda Hijrah as a preaching channel. This study employed an explanatory qualitative method using in-depth interviews and nonparticipant observations. The informants were seven followers of the Instagram account and regularly watched videos on the account at least three times a week. The results show that spreading Islamic teaching through videos on the Instagram account have been effective increase comprehension, stimulate motivation and encourage informant to be more religious. Keywords: Islamic preaching, Instagram, Pemuda Hijrah, video

This study seeks to examine the antecedents of Internet of Things (IoT) intention and adoption of Indonesian village-owned enterprises (Badan Usaha Milik Desa, BUMDes) by applying the Technology Acceptance Model (TAM). The respondents comprised 237 managers and staff of BUMDes in Aceh, Indonesia. A questionnaire was designed to examine perceived usefulness of IoT on the product and service empowerment, perceived ease of use of IoT, and perceived credibility on IoT, intention to use the technology, and adoption of IoT to the community empowerment in the village setting. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The generated model of IoT showed three significant direct paths between perceived usefulness, perceived credibility on the IoT, and intention as well as between intention and adoption. The re-specified model of IoT adoption indicated two significant direct paths (perceived usefulness to intention and intention to adoption) and introduced three new paths (direct paths from perceived usefulness, perceived ease of use, and perceived credibility to adoption). The final model also established partial mediating effects of intention between Perceived Usefulness, Perceived Ease of Use, and IoT adoption. This study suggests the relevance of TAM to explain IoT adoption in Indonesian village-owned companies.

The advancement of digital communication world causes tight market competition, various companies must be more sensitive in determining their marketing plans. The planning includes a strategy that can increase brand awareness. One of the strategies could be implemented by companies is viral marketing. Viral marketing strategy has been implemented by Harvies Coffee in Banda Aceh. This research aims to describe viral marketing strategy through Instagram in developing brand awareness at Harvies Coffee in Banda Aceh, the researcher intends to analyze how the viral process can occur through messages delivered to the public through Instagram. To find out the character of Harvies Coffee consumers, researcher based it on the concept of Elaboration Likelihood theory, then found out that viral marketing used is high integration strategy. This research employed qualitative method with descriptive approach. The research acquired 5 informants consisting of 1 key informant and 4 supporting informants. The selection of research informants used purposive sampling technique based on some criteria, which are the owner of Harvies Coffee, creative team of Harvies Coffee, and consumers of Harvies Coffee. The finding indicated that brand of Harvies Coffee managed to increase its awareness up to brand recall after implementing viral marketing by utilizing Korean Drama Start Up through Instagram. Keywords: Brand, Awareness, Word of Mouth, Viral Marketing, Marketing Communication, Instagram

Aceh is the only province in Indonesia with an exceptional degree of autonomy to implement Sharia. This paper explores how Serambi Indonesia—the leading Acehnese local newspaper—framed the implementation of Sharia in the region. This study employed content analysis of the Sharia coverage in Aceh from 2012 to 2020 using a hybrid approach, combining issue-specific and generic frames. The results revealed the four identified frames: Sharia codification, deviance from Sharia, desirable Sharia enforcement, and Islamic morality. among those frames, the deviance from Sharia was much preferred. The frame prominence was more prevalent after Qanun Jinayat (Islamic Criminal Bylaw) took into effect in Aceh. It was also given more prominence on the front page than on other pages. However, other frames made up 60% of the articles, implying that the Acehnese local newspaper positively represented the implementation of Sharia in Aceh while highlighting Sharia problems surrounding its enforcement. These findings exemplify the use of a hybrid approach to better examine the media frames, support the effect of critical events on changes in the media frames, and confirm the different prominence of the frame based on the page placement.