Multi-criteria decision-making (MCDM) is one of the main decision-making problems which aims to determine the best alternative by considering more than one criterion in the selection process. MCDM has manifold tools and methods that can be applied in different fields from finance to engineering design. This entry aims to provide a survey on the MCDM concept, its applications, main categories, and different methods. The final section provides manifold information and statistics on the published works in the MCDM fields. Some of the main methods are also listed in this section.

As part of a business strategy, effective competitive research helps businesses outperform their competitors and attract loyal consumers. To perform competitive research, sentiment analysis may be used to assess interest in certain themes, uncover market conditions, and study competitors. Artificial intelligence (AI) has improved the performance of multiple areas, particularly sentiment analysis. Using AI, sentiment analysis is the process of recognizing emotions expressed in text. AI comprehends the tone of a statement, as opposed to merely recognizing whether particular words within a group of text have a negative or positive connotation. This article reviews papers (2012–2022) that discuss how competitive market research identifies and compares major market measurements that help distinguish the services and goods of the competitors. AI-powered sentiment analysis can be used to learn what the competitors’ customers think of them across all aspects of the businesses.

The process of generating, disseminating, using, and managing an organization’s information and knowledge is known as knowledge management (KM). Conventional KM has undergone modifications throughout the years, but documentation has always been its foundation. However, the significant move to remote and hybrid working has highlighted the shortcomings in current procedures. These gaps will be filled by artificial intelligence (AI), which will also alter how KM is transformed and knowledge is handled. This article analyzes studies from 2012 to 2022 that examined AI and KM, with a particular emphasis on how AI may support businesses in their attempts to successfully manage knowledge and information. This critical review examines the current approaches in light of the literature that is currently accessible on AI and KM, focusing on articles that address practical applications and the research background. Furthermore, this review provides insight into potential future study directions and improvements by presenting a critical evaluation.

This paper examines the key factors recognized as transformative in the field of human resource management (HRM) and explores their influence on the global adoption of artificial intelligence (AI). While AI holds significant promise for enhancing HRM efficiency, employee engagement, and Decision Making, its implementation presents a range of organizational, technical, and ethical challenges that organizations worldwide must navigate. Change aversion, data security worries, and integration expenses are major roadblocks, but strong digital leadership, company culture, and advancements in NLP and machine learning are key enablers. This paper presents a complex analysis that questions the common perception of AI as only disruptive by delving into the relationship between power dynamics, corporate culture, and technology infrastructures. In this paper, we bring together research from several fields to help scholars and practitioners understand the nuances of AI adoption in HRM, with an emphasis on the importance of inclusive methods and ethical frameworks.

HR decision-making is changing as a result of artificial intelligence (AI), especially in the areas of hiring, onboarding, and retention. This study examines the use of AI tools throughout the lifecycle of an employee, emphasizing how they enhance the effectiveness, customization, and scalability of HR procedures. These solutions streamline employee setup, learning, and documentation. They range from AI-driven applicant tracking systems (ATSs) for applicant selection to AI-powered platforms for automated onboarding and individualized training. Predictive analytics also helps retention and performance monitoring plans, which lowers turnover, but issues such as bias, data privacy, and ethical problems must be carefully considered. This paper addresses the limitations and future directions of AI while examining its disruptive potential in HR.

This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given the growing importance of AI in online retail, this paper employs a critical review methodology, analyzing 50 documents from the Scopus database. The analysis reveals that AI tools like chatbots, personalization engines, and predictive analytics significantly enhance e-commerce performance. The study provides practical and theoretical contributions, offering recommendations for businesses and suggesting future research directions.