Purpose: Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the paper is to develop and empirically examine a conceptual framework on tourist’s preferences in selecting local foods. The framework includes tourists’ satisfaction, quality of food, tourist’s perception, purchase intention and purchase behavior among tourist’s selection for local foods.Design/methodology/approach: The research is designed as quantitative in nature. A sum of 280 usable questionnaires was used from 300 distributed instruments by using convenient sampling techniques.Findings: The results show that the relationship of tourist satisfaction and behavior is mediated by purchase intention, whereas tourist’s satisfaction and perception have a positive and significant impact on the intention of purchasing local foods. There is also a significant relationship between tourist’s satisfaction and perceived quality toward the tourist’s perception of local foods. Moreover, a significant relationship exists between tourist’s intentions and tourist’s purchase behavior.Research limitations/implications: The study derived the purchase behavior dimensions of local foods by the tourists through literature and verified the conceptual model through empirical testing. Based on these findings, managers of local food restaurants require maximizing the purchase behavior of the visitors by considering satisfaction and perceived quality. In summation, they also should consider perception and behavioral intention of tourists. The limitation of this research relates to the sample, where data were collected from the major city of a tourist-friendly country. Future research could investigate the perceived value and gender variance as moderating variables in and between purchase intention and purchase behavior.Practical implications: Managers and policymakers may use the outcome of this research as a guideline to understand the depth of tourist’s behavior. By identifying the antecedents of the behavioral factors may assist the managers to strengthen the restaurant’s competitive position within the industry. Finally, policymakers may use the research to assess tourists’ perceptions of local foods acceptability in promoting the nation’s culture to other parts of the world.Originality/value: This work adds to tourism behavior research by exploring the effect of satisfaction, perceived quality, perception and intention on behaviors associated with local foods purchase behavior. In particular, the study highlights the relationships between tourist’s perception, perceived quality of local foods and satisfaction of local foods to measure tourist’s behavior through purchase intention for local foods from the perspective of restaurant settings, which have received less research attention.

Purpose: Entrepreneurship is one of the engines to stimulate socio-economic development. This study aims to examine the relationships of entrepreneurship education, financial support and market availability, with the entrepreneurial attitude among youngsters in venturing into entrepreneurship. A further discovery concerning the relationship between entrepreneurial attitudes and entrepreneurial intention is also analysed.Design/methodology/approach: Data were collected through a survey questionnaire that was distributed to university students. A total of 425 collected data were analysed using structural equation modelling to discover the relationship among five chosen constructs.Findings: It was found that entrepreneurship education and financial support encourage the entrepreneurial attitude of youngsters to venture into entrepreneurship. This entrepreneurial attitude is further supported by an entrepreneurial intention to become an entrepreneur. Nevertheless, market availability does not influence the youngsters to venture into entrepreneurship.Practical implications: Entrepreneurship encouragement should focus on the entrepreneurship education and financial support to shape the entrepreneurial attitude, which, indirectly, may further influence the entrepreneurial intention.Originality/value: As an initiative to become an entrepreneurial nation, there is a need to discover how to shape the entrepreneurial intention through entrepreneurial attitude. This study is assisting to fill the research gap by focussing on the Malaysian market.

One of the main methods of shopping for many consumers during the COVID-19 pandemic was through online community group-buying. This shopping method caters to the consumer demand of reducing contact and centralized procurement. However, some online community group-buying platforms could not attract many consumers, and consumer participation was low. Therefore, determining which factors affect consumers’ willingness to use online community group buying is important. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and perceived risk theory, this research explores the effects of performance expectancy, effort expectancy, social influence, facilitating conditions, and perceived risk on consumers’ willingness to use online community group buying. In this research, a questionnaire survey was used, and the sample randomly collected from online consumers who had experience in online community group buying. A total of 280 respondents were collected. The collected data were analyzed by descriptive statistics, reliability, validity, correlation, and regression analysis. The results show that performance expectancy, effort expectancy, and social influence have a significant positive effect on the purchase intention of community group-buying consumers, while facilitating conditions and perceived risk have no significant positive effect. This research further enriched and improved the research on the use intention of an online community group-buying platform by integrating the UTAUT model and perceived risk theory. In practice, this research provides a new perspective and practical reference for how the online community group-buying platform can better attract consumers and maintain sustainable long-term customer relations.

Purpose: This research paper aims to provide an empirical examination to explain the relationship between trust, workplace spirituality, perceived risk and knowledge sharing behaviour among the non-academic staff of private higher learning institutions.Design/methodology/approach: A quantitative methodology was adopted to examine the proposed relationship between trust, workplace spirituality, perceived risk and knowledge sharing behaviour. The study used survey data from 240 non-academic staff of private higher learning institutions in Malaysia. This research applied confirmatory factor analysis and structural equation modelling to test the stated hypotheses of the proposed conceptual framework.Findings: The empirical findings indicate that workplace spirituality has a significant positive influence on knowledge sharing behaviour, whereas trust is found to have a positive effect, mediated by perceived risk, on the knowledge sharing behaviour among the non-academic staff of private higher learning institutions.Research limitations/implications: The study was limited to private higher learning institutions in Malaysia, and used a cross-sectional research design. Further investigations into the moderating effect of socio-demographic variables are necessary.Practical implications: The results of this survey provide constructive information towards understanding the extent of knowledge sharing predictors at the individual and non-academic staff levels in the context of private higher learning institutions in Malaysia. Thus, this empirical study serves as a baseline research for this unexplored scope as it provides new information in this field.Originality/value: Previous studies have not tested the function of trust and workplace spirituality from the perspective of non-academic staff employed in private higher learning institutions.

Purpose: The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities.Design/methodology/approach: The study is based on an empirical examination with applying multivariate data analysis. The data were collected through survey questionnaires and analysed by using structural equation modelling procedure.Findings: The survey result discovered that the relationship between perceived service quality and edu-tourist’s satisfaction was significant and positive. The relationship between edu-tourist’s satisfaction and intention to purchase was also significant and positive. Meanwhile, edu-tourist’s satisfaction partially mediates the relationship between their perceived service quality and intention to purchase. Nevertheless, this research also explored that the edu-tourist’s satisfaction plays a significant mediating effect in between the relationship of perception and intention to purchase.Research limitations/implications: This empirical study will contribute in understanding the behaviour of international students to construct the theoretical knowledge on the edu-tourism industry, which has been neglected in tourism research.Originality/value: The paper will be of use to the management and policymakers in the higher education sector in understanding the customer’s expectation for the edu-tourism destination. This study contributes to the growing literature on education travel destination, where the researchers investigated the role of tourist’s satisfaction by using perception and perceived service quality towards their intention to visit a destination for education tourism. In addition, understanding the role satisfaction on the relationship between perception and perceived service quality towards the purchase intention will make both scientific and practical contributions for the decision-makers.

Purpose: The purpose of this paper is to investigate the relationship between employee motivation and intention for knowledge sharing behaviour. Inter-generational differences (generations X and Y only) were assumed to moderate in the relationship between intention and knowledge sharing behaviour of non-academic staff of higher learning institutions. This research also aims to test the role of behavioural intention as mediation between motivation and knowledge sharing behaviour. Design/methodology/approach: This research tested a conceptual framework derived from widely accepted theories. This study was carried out on non-academic staff working at the different higher learning institutions in Malaysia. Respondents from private and public higher learning institutions in Peninsular Malaysia were asked to complete a self-administered questionnaire. This research also applied confirmatory factor analysis and structural equation modelling to examine the proposed hypothesis of this inquiry. Findings: Results indicate that non-academic staff knowledge sharing behaviour was significantly mediated by intention between motivation and knowledge sharing behaviour relationship. More specifically, inter-generational differences (generations X and Y) play a significant moderation role between intention and knowledge sharing behaviour. Research limitations/implications: The generalizability of this cross-sectional study can be strengthened by adopting a longitudinal approach in the next phase of the study. Practical implications: The results of this research highlighted that the higher learning institutions need to institutionalize knowledge sharing behaviour among their non-academic staff (executive and non-executive) by facilitating knowledge sharing-oriented work environment. Originality/value: This paper has attempted to furnish a comprehensive understanding of knowledge sharing behaviour among the non-academic staff of higher learning institutions.