I am a researcher working at the intersection of Marketing, Psychology, and Applied Behavioral Sciences, with a strong focus on human behavior, motivation, and decision-making. My doctoral research examines consumer psychology and the psychological mechanisms that shape attitudes and behaviors, while my second PhD project at the Academy explores the use of Virtual Reality (VR) technologies to assess and reduce aggressive driving behaviors. Research Interests My research interests include consumer psychology, motivation, behavioral drivers, neurodevelopmental issues, and technology-enhanced behavioral interventions. I am particularly committed to integrating scientific research with psychotherapeutic practice, aiming to support children with developmental and psychological challenges, as well as to apply innovative tools such as VR in addressing real-world behavioral risks. Professional Vision My professional goal is to bridge academic theory with applied practice, advancing research that not only deepens scholarly knowledge but also provides practical solutions. I strive to design evidence-based interventions that enhance well-being, resilience, and adaptive functioning, with a special focus on child-centered psychotherapy and technology-driven approaches to behavioral change.